GlaxoSmithKline
Manager, HCP Omnichannel Marketing - Benlysta (Durham, NC)
GlaxoSmithKline, Durham, North Carolina, United States, 27703
Site Name:
USA - North Carolina - DurhamPosted Date:
Nov 8 2024Office-based role out of our GSK Durham, NC location.Are you energized by digital marketing and the challenge of shaping the way lupus is treated in the US? If so, this
HCP Omnichannel Marketing Manager
role is for you!As an
HCP
Omnichannel Marketing Manager , you will be responsible for executing both mass, multichannel marketing activities as well as triggered data-driven customer experiences (DDCX). Key areas of emphasis for this role include managing the HCP website, strategy and development of a digital message map spanning all channels and creating both print and digital non-personal media drivers supporting the lupus and lupus nephritis indication. The primary customers are rheumatologists and nephrologists.This role will provide YOU the opportunity to lead key activities to progress YOUR career. Responsibilities include some of the following:You will report into the BENLYSTA Omnichannel Marketing Director but be in lock-step with the entire HCP teamThe ideal candidate has both a solid understanding of promotional review meetings and content lab within GSK, as well as digital marketing experienceLead development and delivery of tactics that support direct-to-HCP across digital and print channelsAct as the lead HCP Digital Marketing Manager with 1-2 supporting contract employees on the teamLead our major digital creative tactics, including but not limited to the HCP website, emails, social media and paid search ads, etc.Effectively steward cross-functional team of internal and external partners, including the professional agency of record, internal content studio, GSK tech, and project/capability teams to drive deliveryLead the DDCX strategy for non-personal orchestration and support optimizations of triggered field alerts and insightsSupport Benlysta's segmentation and persona-level omnichannel activities where appropriate and strategically innovate with impact and efficiency being top of mindLead regulatory, legal, medical promotional review process as well as special promotional review needs through our governance processCollaborate with internal and external partners to understand impact of tactics and in-market activity to optimize for maximum impact and business resultsWork closely with other brand marketing managers and directors to ensure tactics align with and support brand strategies and objectivesFoster an environment of innovation, inclusion, challenge, trust and developmentSeek to continuously improve self, others, the business, and the organizationWhy you?Basic Qualifications:We are looking for professionals with these required skills to achieve our goals:BS/BA, preferably in Business /Marketing or Health Sciences related field.3+ years of healthcare or commercial marketing experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.)Experience with project management, stakeholder management, timeline accountability and prioritization with internal and external teams.Preferred Qualifications:If you have the following characteristics, it would be a plus:Strong understanding of promotional review meetings and MLRs.Digital marketing experienceMedia experienceMBAExperience commercializing injectable or HCP-administered products in the USExperience in marketing promotions, market research, strategy, tactics and resource allocation; including track record of developing marketing materials/programs that deliver against strategyPractical experience with prescription brand marketing principles across channels, including sales force delivered, websites, digital marketing and/or other non-personal advertising to HCPsProven ability to utilize customer insights (patients, payers, providers) to drive marketing decisionsExperience in Brand Management and Promotional Review processesPharmaceutical Sales and/or sales management experienceVery strong organizational and interpersonal skills with ability to work in a time and resource constrained environmentAnalytical experience to drive improved measurement of our MCM tactics (a key focus this year)Excellent communication skills (written & verbal), with the ability to communicate and present effectively to groups and senior leadersHCP marketing experienceSignificant digital marketing/advertising/media experience5 - 8 years marketing experience (2 years in healthcare marketing)Project management experience with proven ability to handle multiple projects simultaneouslyDemonstrated interpersonal skills and ability to build effective working relationshipsDemonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skillsDemonstrated ability to navigate organizational complexity and stakeholder engagementExperience with primary and secondary market researchBudget management experienceExperience implementing projects within pharma including promotional review experienceExperience managing external agencies#LI-GSKPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.Why GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.
USA - North Carolina - DurhamPosted Date:
Nov 8 2024Office-based role out of our GSK Durham, NC location.Are you energized by digital marketing and the challenge of shaping the way lupus is treated in the US? If so, this
HCP Omnichannel Marketing Manager
role is for you!As an
HCP
Omnichannel Marketing Manager , you will be responsible for executing both mass, multichannel marketing activities as well as triggered data-driven customer experiences (DDCX). Key areas of emphasis for this role include managing the HCP website, strategy and development of a digital message map spanning all channels and creating both print and digital non-personal media drivers supporting the lupus and lupus nephritis indication. The primary customers are rheumatologists and nephrologists.This role will provide YOU the opportunity to lead key activities to progress YOUR career. Responsibilities include some of the following:You will report into the BENLYSTA Omnichannel Marketing Director but be in lock-step with the entire HCP teamThe ideal candidate has both a solid understanding of promotional review meetings and content lab within GSK, as well as digital marketing experienceLead development and delivery of tactics that support direct-to-HCP across digital and print channelsAct as the lead HCP Digital Marketing Manager with 1-2 supporting contract employees on the teamLead our major digital creative tactics, including but not limited to the HCP website, emails, social media and paid search ads, etc.Effectively steward cross-functional team of internal and external partners, including the professional agency of record, internal content studio, GSK tech, and project/capability teams to drive deliveryLead the DDCX strategy for non-personal orchestration and support optimizations of triggered field alerts and insightsSupport Benlysta's segmentation and persona-level omnichannel activities where appropriate and strategically innovate with impact and efficiency being top of mindLead regulatory, legal, medical promotional review process as well as special promotional review needs through our governance processCollaborate with internal and external partners to understand impact of tactics and in-market activity to optimize for maximum impact and business resultsWork closely with other brand marketing managers and directors to ensure tactics align with and support brand strategies and objectivesFoster an environment of innovation, inclusion, challenge, trust and developmentSeek to continuously improve self, others, the business, and the organizationWhy you?Basic Qualifications:We are looking for professionals with these required skills to achieve our goals:BS/BA, preferably in Business /Marketing or Health Sciences related field.3+ years of healthcare or commercial marketing experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.)Experience with project management, stakeholder management, timeline accountability and prioritization with internal and external teams.Preferred Qualifications:If you have the following characteristics, it would be a plus:Strong understanding of promotional review meetings and MLRs.Digital marketing experienceMedia experienceMBAExperience commercializing injectable or HCP-administered products in the USExperience in marketing promotions, market research, strategy, tactics and resource allocation; including track record of developing marketing materials/programs that deliver against strategyPractical experience with prescription brand marketing principles across channels, including sales force delivered, websites, digital marketing and/or other non-personal advertising to HCPsProven ability to utilize customer insights (patients, payers, providers) to drive marketing decisionsExperience in Brand Management and Promotional Review processesPharmaceutical Sales and/or sales management experienceVery strong organizational and interpersonal skills with ability to work in a time and resource constrained environmentAnalytical experience to drive improved measurement of our MCM tactics (a key focus this year)Excellent communication skills (written & verbal), with the ability to communicate and present effectively to groups and senior leadersHCP marketing experienceSignificant digital marketing/advertising/media experience5 - 8 years marketing experience (2 years in healthcare marketing)Project management experience with proven ability to handle multiple projects simultaneouslyDemonstrated interpersonal skills and ability to build effective working relationshipsDemonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skillsDemonstrated ability to navigate organizational complexity and stakeholder engagementExperience with primary and secondary market researchBudget management experienceExperience implementing projects within pharma including promotional review experienceExperience managing external agencies#LI-GSKPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.Why GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.