Event Marketing Specialist

Marketing Events Support Specialist - Contract

Location: Hybrid - Downtown Boston (onsite Tues-Thurs weekly with flexibility to work in the office Mon & Fri as needed)

Description

Our client is a fantastic business that does amazing things. Unlike many consulting firms, we act as an engine of growth, boosting our client's revenues and profits - faster, better, and more sustainably than anyone else, with a clear focus on top-line growth. We achieve this by optimizing their pricing, sales, and marketing strategies, and we deliver. We rapidly turn clever thinking, insight and data into action. Providing the leadership and tools to get the job done. That's why businesses worldwide, across all sectors, trust us to maximize growth and deliver significant commercial value. It's now time to raise our voice and tell our story more widely and with confidence.

Marketing Events Temp Support will work closely with the Director of Events, Events Senior Manager, & the Americas Stakeholders. We're looking for someone who is proactive, solutions oriented and can add to our team's collective expertise.

Event Administration

• Support all external events-Flagships, conferences, forums, roundtables, etc…
• Support & research all external conferences & sponsorship opportunities

Event/Webinar Planning & Production

• Conduct research, make site visits, and find resources to help Director of Events, Events Senior Manager, & make decisions about event location possibilities
• Support both virtual & in-person events & webinars
• Understand each Business Units' objectives in order to create the most impactful events for their teams
• Create and revise room layouts for each event
• Arrange food and beverage needs, order supplies and audiovisual equipment, make travel arrangements, order event signs, and ensure appropriate décor (florals, linens, color schemes, etc.)
• Reserve all hotel room blocks and manage room registration details
• Serve as liaison between vendors and SKP staff on event-related matters
• Pre, onsite and post event logistical management
• Create and maintain list of potential event participants, assist with creating event posting on SKP website and other placement areas
• Send all email invitations and reminders for the internal stuff
• Coordinate efforts (potentially with support from other internal or external experts) to drive event/webinar awareness and attendance via social media, PR, cold calling, etc.
• Assist with scheduling external speakers, including travel arrangements, getting bio/headshots, and reporting their travel expenses
• Prepare nametags, marketing materials, notebooks, packages, gift bags, registration lists, seating cards, etc.
• Research potential sponsorship opportunities
• Manage all sponsorship activities (send marketing materials, booth, coordinate meetings, speaker bio & headshot, etc..)
• Develop measurement framework, as well as track and report on KPIs for each event
• Propose new ideas to improve the event planning and implementation process

Event/Webinar Tracking & Reporting

• Design and standardize event feedback form
• Record and track feedback and bring innovative ideas for improvements
• Systematically track where event/webinar awareness is coming from
• Track and report all financial information to be provided to stakeholders
• Track ROI for activities

Requirements

• BA/BSC required
• 3-5+ years of successful event management experience planning customer centric events
• CRM experience
• Excel Experience
• Experience with Client Facing Event planning and coordination

Skills

• Ability to work well within a team that is cross functional and located in different offices across the country
• Exceptional Communication Skills
• Must be proficient in MS Word, MS, Excel, & PowerPoint
• Microsoft Dynamics CRM experience is a plus