Manulife Financial Corporation
Marketing Manager
Manulife Financial Corporation, Waterloo, ON
Responsibilities:
Marketing Strategy
Operational Efficiency
Digital Strategy and governance
What motivates you?
What are we looking for?
What can we offer you?
Our commitment to you
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [redacted].
Primary Location
Toronto, Ontario
Working Arrangement
Hybrid
Salary range is expected to be between
$70,350.00 CAD - $117,250.00 CAD
If you are applying for this role outside of the primary location, please contact [redacted] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [redacted] for more information about U.S.-specific paid time off provisions.
Marketing Strategy
- Lead B2B marketing initiatives that help drive outcomes, increase brand awareness, and elevate thought leadership.
- Support the content marketing calendar and corresponding amplification through relevant channels.
- Drive awareness, consideration and acquisition through various digital channels, including email marketing, social media, search engine optimization, and paid advertising.
- Complete marketing campaigns and initiatives by leading cross-functional teams including creative, compliance, editorial, digital marketing, translation, product and both external and internal communications.
Operational Efficiency
- Support and readily adapt to marketing modernization and transformation efforts by implementing processes that unlock efficiencies across the entire marketing organization with a digital-first mentality.
- Seek and implement innovative and automated processes to enable marketing to focus on high value functions while identifying and showcasing automation savings to the organization.
Digital Strategy and governance
- Maintain marketing collateral and related digital information on retirement websites, social media, and internal and external collaborative platforms (i.e.. SharePoint, Seismic, JIRA)
- Contribute to the formulation of timely reports with relevant analysis based on data from various sources, including digital marketing campaigns.
What motivates you?
- You obsess about customers, listen, engage and act for their benefit.
- You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
- You thrive in teams and enjoy getting things done together.
- You take ownership and build solutions, focusing on what matters.
- You do what is right, work with integrity and speak up.
- You share your humanity, helping us build a diverse and inclusive work environment for everyone.
What are we looking for?
- 3-5+ years of marketing experience
- Knowledge of the financial services industry and group retirement market is a plus.
- Strong organizational and project management skills, with demonstrated ability to manage multiple projects and ever-changing deadlines.
- Excellent verbal and written communication skills.
- Comfortable in both challenging technical and interpersonal environments
- Strong negotiating skills & self-motivated/ambitious
- Detail-oriented with a critical eye for quality.
- Results-oriented and execution-focused within a fast-paced environment
- Ability to blend confidence with tact, liaising directly with colleagues throughout the organization to get what's needed to get the job done.
- Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities as well as larger scale changes in an ever-shifting industry landscape.
- Knowledge of Seismic, DOMO Analytics, ON24, and Microsoft suite is an asset.
What can we offer you?
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance.
- Professional development and leadership opportunities.
Our commitment to you
- Values-first culture
- We lead with our Values every day and bring them to life together.
- Boundless opportunity
- We create opportunities to learn and grow at every stage of your career.
- Continuous innovation
- We invite you to help redefine the future of financial services.
- Delivering the promise of Diversity, Equity and Inclusion
- We foster an inclusive workplace where everyone thrives.
- Championing Corporate Citizenship
- We build a business that benefits all stakeholders and has a positive social and environmental impact.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [redacted].
Primary Location
Toronto, Ontario
Working Arrangement
Hybrid
Salary range is expected to be between
$70,350.00 CAD - $117,250.00 CAD
If you are applying for this role outside of the primary location, please contact [redacted] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [redacted] for more information about U.S.-specific paid time off provisions.