HR Exchange
Social Media Director
HR Exchange, Miami, Florida, us, 33101
We are seeking a creative Social Media Director to lead social media strategy and execution for our beauty, jewelry, makeup, and wellness brand. The role focuses on increasing brand awareness, driving engagement, and building a loyal customer base through innovative campaigns. This person will manage a team of 5 and present the strategies to C-level executives in a professional manner.Responsibilities:Develop Social Media Strategy:
Create and implement social media strategies across platforms (Instagram, TikTok, Meta, Facebook, X, and more ) both Organic and paid.Content Oversight:
Manage the creation and strategy of engaging, visually appealing content.Community Engagement:
Foster a strong online community and interact with followers.Campaigns:
Plan and execute social media campaigns aligned with product launches and promotions.Analyze & Report:
Track performance metrics and adjust strategies to optimize results.Influencer Partnerships:
Build relationships with influencers and brand ambassadors.Trendspotting:
Stay updated on beauty and digital trends to keep the brand innovative.Team Leadership:
Manage the social media team and collaborate across departments.Qualifications:5+ Years of experience as a social media directorProven experience in social media within beauty, wellness, or related fields.Strong knowledge of social media platforms, trends, and content creation tools.Leadership skills and a data-driven mindset.
Create and implement social media strategies across platforms (Instagram, TikTok, Meta, Facebook, X, and more ) both Organic and paid.Content Oversight:
Manage the creation and strategy of engaging, visually appealing content.Community Engagement:
Foster a strong online community and interact with followers.Campaigns:
Plan and execute social media campaigns aligned with product launches and promotions.Analyze & Report:
Track performance metrics and adjust strategies to optimize results.Influencer Partnerships:
Build relationships with influencers and brand ambassadors.Trendspotting:
Stay updated on beauty and digital trends to keep the brand innovative.Team Leadership:
Manage the social media team and collaborate across departments.Qualifications:5+ Years of experience as a social media directorProven experience in social media within beauty, wellness, or related fields.Strong knowledge of social media platforms, trends, and content creation tools.Leadership skills and a data-driven mindset.