Takeda Pharmaceutical
US Marketing Director, Polycythemia Vera (PV)
Takeda Pharmaceutical, Cambridge, Massachusetts, us, 02140
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Job DescriptionAbout the role:
Join Takeda as a US Marketing Director, Polycythemia Vera (PV) where you will be responsible for development and execution of brand strategy for launching a new asset into the Polycythemia Vera market in collaboration with the cross-functional core team. As part of the Hematology team, you will report to the Senior Director, Strategy & Business Partnerships - Hematology. This is a hybrid role based in Cambridge, MA.
How you will contribute:
Conduct market analysis, identify unmet needs, develop target profile, market potential, competitive landscape and commercial risks of brand growth opportunities, market and brand dynamics.
Develop and execute market preparation plans and create early brand plans with cross-functional partners.
In collaboration with A&I, design, scope and execute insights generation plans to collect the required US payer, provider and patient insights to inform asset strategies.
Define and manage launch strategies for HCP and patients and set appropriate launch KPIs for all audiences.
Development and management of relationships with key therapeutic area Alliances.
Manage Strategic Project Spend with any external vendors.
Create robust value propositions for payers and health systems, partnering closely with medical affairs, HEOR and market access.
Maintain in-depth knowledge of pipeline assets, staying informed about both scientific and commercial developments in the space.
Key Skills, Abilities, and Competencies
Manage a team, positively influence co-workers toward common goals, foster collaboration and enable teamwork.
Lead creative ideation and apply creativity in marketing strategies.
Leverage innovation to enhance marketing strategies.
Demonstrated leadership of a cross functional team.
Excellent interpersonal skills, communication skills and listening skills.
Expertise formulating commercial launch strategies and executing the resulting marketing campaigns.
Drive the achievement of business goals through aligning people, process, structure, information and communication systems.
Identify and translate market trends and consumer needs/insights into strategy.
Capability to develop and execute effective programs, set metrics and over deliver.
Strong business acumen with the ability to use knowledge of the industry and marketplace to formulate strategies.
Ensure that talent pipelines are proactively managed to ensure Takeda’s leadership needs for the future.
Collaborate across disciplines to align sales execution to product strategies.
Minimum Requirements/Qualifications:
Bachelor’s degree required.
Advanced degree preferred.
12+ years’ experience with increasing responsibilities in sales, marketing or related function in pharmaceutical or healthcare industry.
7+ years of experience of pharmaceutical marketing experience.
Strong vendor management experience.
Strong marketing acumen: product/extension launches, segmentation / targeting.
Launch/pre-launch experience is required, preferably in rare diseases.
TRAVEL REQUIREMENTS:
Periodic travel required (up to 20%).
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
#LI-Hybrid
#J-18808-Ljbffr
Job DescriptionAbout the role:
Join Takeda as a US Marketing Director, Polycythemia Vera (PV) where you will be responsible for development and execution of brand strategy for launching a new asset into the Polycythemia Vera market in collaboration with the cross-functional core team. As part of the Hematology team, you will report to the Senior Director, Strategy & Business Partnerships - Hematology. This is a hybrid role based in Cambridge, MA.
How you will contribute:
Conduct market analysis, identify unmet needs, develop target profile, market potential, competitive landscape and commercial risks of brand growth opportunities, market and brand dynamics.
Develop and execute market preparation plans and create early brand plans with cross-functional partners.
In collaboration with A&I, design, scope and execute insights generation plans to collect the required US payer, provider and patient insights to inform asset strategies.
Define and manage launch strategies for HCP and patients and set appropriate launch KPIs for all audiences.
Development and management of relationships with key therapeutic area Alliances.
Manage Strategic Project Spend with any external vendors.
Create robust value propositions for payers and health systems, partnering closely with medical affairs, HEOR and market access.
Maintain in-depth knowledge of pipeline assets, staying informed about both scientific and commercial developments in the space.
Key Skills, Abilities, and Competencies
Manage a team, positively influence co-workers toward common goals, foster collaboration and enable teamwork.
Lead creative ideation and apply creativity in marketing strategies.
Leverage innovation to enhance marketing strategies.
Demonstrated leadership of a cross functional team.
Excellent interpersonal skills, communication skills and listening skills.
Expertise formulating commercial launch strategies and executing the resulting marketing campaigns.
Drive the achievement of business goals through aligning people, process, structure, information and communication systems.
Identify and translate market trends and consumer needs/insights into strategy.
Capability to develop and execute effective programs, set metrics and over deliver.
Strong business acumen with the ability to use knowledge of the industry and marketplace to formulate strategies.
Ensure that talent pipelines are proactively managed to ensure Takeda’s leadership needs for the future.
Collaborate across disciplines to align sales execution to product strategies.
Minimum Requirements/Qualifications:
Bachelor’s degree required.
Advanced degree preferred.
12+ years’ experience with increasing responsibilities in sales, marketing or related function in pharmaceutical or healthcare industry.
7+ years of experience of pharmaceutical marketing experience.
Strong vendor management experience.
Strong marketing acumen: product/extension launches, segmentation / targeting.
Launch/pre-launch experience is required, preferably in rare diseases.
TRAVEL REQUIREMENTS:
Periodic travel required (up to 20%).
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
#LI-Hybrid
#J-18808-Ljbffr