Takeda
Associate Director, PI HCP Marketing
Takeda, Cambridge, Massachusetts, us, 02140
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Please make an application promptly if you are a good match for this role due to high levels of interest.Job Description About the role: The Associate Director, PI HCP Marketing will lead all nonpersonal and digital promotion efforts for Takeda’s primary immunodeficiency (PI) portfolio and serve as the marketing lead for new therapy and device launches. You will also lead marketing efforts for new products, indications, and devices, in close partnership with other marketing counterparts, the franchise marketing team, U.S. medical affairs, managed markets, patient services and global. You will report to Director, Immunodeficiency HCP Marketing Lead.How you will contribute:
Key contributor on the Immune Deficiency Marketing Team responsible for developing and implementing marketing strategies and programs that best position Takeda’s primary immunodeficiency (PI) portfolio of brands for market leadershipUsing an insights-driven approach, develop and execute a comprehensive Omnichannel marketing plan that competitively positions Takeda brands favorably to key audiencesOversee HCP Digital NPP strategy, channel selection, and tactical execution to ensure the delivery of impactful and engaging contentEncourage innovation and experimentation to stay ahead in a rapidly evolving market landscapeOwn and drive the PI portfolio strategy and oversee the creation and implementation of key portfolio resources for HCPsServe as the marketing lead and drive marketing activities for new products, indications, and devicesUse analytics to measure the impact and effectiveness of strategies, tactics, and brand communicationsPartner with agencies, franchise teams, and cross-functional partners to ensure the effective execution of brand strategies and tacticsEffectively work with and manage external vendors and agency partnersEnsure all resources and programming are in alignment with Takeda Compliance, Legal, and Regulatory requirementsSupport the management and monitoring of the PI HCP marketing budgetMinimum Requirements/Qualifications:
Bachelor’s degree required, MBA or advanced degree preferred7+ years of US commercial pharmaceutical experience requiredKnowledge and experience of working in a marketing role in specialty and/or rare disease preferredHCP brand marketing experience requiredDigital marketing experience requiredExpertise in the development and execution of multi-channel marketing programs (print, in-office, non-personal, and digital) preferredAgency management experience (briefing/execution/budgetary oversight) requiredMust have in-depth knowledge of pharmaceutical marketing and salesStrong communication and presentation skills requiredUse data-driven insights to refine and improve results continuouslyStrong analytical, problem solving and strategic thinking skills requiredWill collaborate and work effectively with cross-functional teamsAbility to travel as required, ~20%More about us: At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.Locations
USA - MA - Cambridge - Kendall Square - 500Worker Type
EmployeeWorker Sub-Type
RegularTime Type
Full timeJob ExemptYes
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Please make an application promptly if you are a good match for this role due to high levels of interest.Job Description About the role: The Associate Director, PI HCP Marketing will lead all nonpersonal and digital promotion efforts for Takeda’s primary immunodeficiency (PI) portfolio and serve as the marketing lead for new therapy and device launches. You will also lead marketing efforts for new products, indications, and devices, in close partnership with other marketing counterparts, the franchise marketing team, U.S. medical affairs, managed markets, patient services and global. You will report to Director, Immunodeficiency HCP Marketing Lead.How you will contribute:
Key contributor on the Immune Deficiency Marketing Team responsible for developing and implementing marketing strategies and programs that best position Takeda’s primary immunodeficiency (PI) portfolio of brands for market leadershipUsing an insights-driven approach, develop and execute a comprehensive Omnichannel marketing plan that competitively positions Takeda brands favorably to key audiencesOversee HCP Digital NPP strategy, channel selection, and tactical execution to ensure the delivery of impactful and engaging contentEncourage innovation and experimentation to stay ahead in a rapidly evolving market landscapeOwn and drive the PI portfolio strategy and oversee the creation and implementation of key portfolio resources for HCPsServe as the marketing lead and drive marketing activities for new products, indications, and devicesUse analytics to measure the impact and effectiveness of strategies, tactics, and brand communicationsPartner with agencies, franchise teams, and cross-functional partners to ensure the effective execution of brand strategies and tacticsEffectively work with and manage external vendors and agency partnersEnsure all resources and programming are in alignment with Takeda Compliance, Legal, and Regulatory requirementsSupport the management and monitoring of the PI HCP marketing budgetMinimum Requirements/Qualifications:
Bachelor’s degree required, MBA or advanced degree preferred7+ years of US commercial pharmaceutical experience requiredKnowledge and experience of working in a marketing role in specialty and/or rare disease preferredHCP brand marketing experience requiredDigital marketing experience requiredExpertise in the development and execution of multi-channel marketing programs (print, in-office, non-personal, and digital) preferredAgency management experience (briefing/execution/budgetary oversight) requiredMust have in-depth knowledge of pharmaceutical marketing and salesStrong communication and presentation skills requiredUse data-driven insights to refine and improve results continuouslyStrong analytical, problem solving and strategic thinking skills requiredWill collaborate and work effectively with cross-functional teamsAbility to travel as required, ~20%More about us: At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.Locations
USA - MA - Cambridge - Kendall Square - 500Worker Type
EmployeeWorker Sub-Type
RegularTime Type
Full timeJob ExemptYes
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