Vice President of Marketing

Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.Job Title:

Vice President of Marketing

Location:

Durango, CO (NOT REMOTE) Must be willing to relocate to Durango, CO

Reports to:

CEO

Status:

Regular, Full-Time

Department:

Sales & Marketing

FLSA Category:

Exempt

Direct Reports:

8-10

LEVEL:

Senior

Relevant Work Experience:

10 Years

POSITION SUMMARY:

The Vice President of Marketing leads our marketing efforts, implementing strategic growth plans by developing and executing an integrated marketing strategy informed by the Company’s strategic plan and brand positioning goals. Executive responsibilities include:

Providing marketing support to the Company’s four constituents:

Franchise Development

Franchise Support

Digital & Specialty Markets Sales

RMCF Corporate

Conducting market research, analyzing performance data, measuring campaign effectiveness, and collaborating cross-functionally to ensure alignment with enterprise goals

Supporting sales initiatives while maintaining consistent brand messaging, enhancing online engagement through e-commerce and digital marketing initiatives

Managing a team of marketing professionals

Managing a team of product development professionals

Managing external-vendor relationships

Managing demand planning and identifying business risks and opportunities

Creating an annual budget and managing its implementation

Leveraging data analytics to inform decision-making

Interfacing with the Company’s Investor Relations firm to coordinate press releases and other public facing communications.

KEY RESPONSIBILITIES:

The Vice-President of Marketing will be accountable for and measured against the consistent delivery on the Company’s annual strategic and financial goals as follows:

Developing and executing an integrated marketing plan

Developing and managing the marketing department’s budget

Implementing the Company’s brand strategy and messaging

Reporting to the Executive Management team monthly with market research, industry trends, competitor activities, and emerging opportunities

Monitoring and analyzing key performance indicators (KPIs)

Managing the marketing and creative services team:

Evaluating employee performance

Improving performance while providing training and education

Upgrading the team’s talent and marketing intelligence

Coordinating artwork processes for new items.

Managing the product development team:

Developing innovative products based on franchise and digital customer needs.

Developing seasonal product lines and associated marketing campaigns

Communicating new product details to the production, customer service, and sales departments as well as to the franchise network

Upgrading the team’s talent and product development intelligence

Managing seasonal marketing calendar

Managing e-commerce and digital agency partners

Managing external channels relationships

Managing account details, new item development, and communication with partners, while supporting inventory planning

Managing relationships with our Demand Planning team during the forecast process

Identifying business risks and opportunities and establishing mitigation plans.

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