Empower Brands
Director of Digital Marketing
Empower Brands, Richmond, Virginia, United States, 23225
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
Position Overview:
Empower Brands is looking for a highly skilled and experienced Director of Digital Marketing lead our digital marketing initiatives. This role is a key member of our marketing team, responsible for developing and executing on digital marketing strategies to drive brand awareness, lead generation, engagement, and conversion. The Director of Digital Marketing requires a strategic thinking with a deep understanding of online tactics (paid and organic), consumer behavior, and emerging trends in marketing landscape.
The Director of Digital Marketing will support the residential brands of the Empower Brands portfolio, working with the corporate team and franchisees alike.
Responsibilities
Strategic Development: develop and implement innovative digital marketing strategies aligned with overall business objectives, leveraging market insights, data analytics, and industry best practices.
Team Leadership: Lead and mentor team of online marketing professionals fostering a collaborative and high-performing culture while providing guidance on campaign ideation, execution, and optimization.
Campaign management: oversee the planning, execution, and optimization of multi-channel digital campaigns across platforms such as SEO, SEM, social media, email, and content marketing.
Partner Management: Cultivate and maintain relationships with external partners, agencies, and vendors to enhance digital marketing capabilities and explore new opportunities for collaboration.
Performance Analysis: Utilize data-driven insights to assess campaign performance, identify areas for improvement, and optimize strategies for maximum ROI
Budget Management: Develop and manage digital marketing budgets, ensuring efficient allocation of resources and adherence to financial targets.
Cross-functional Collaboration: Collaborate closely with internal teams such as operations and sales to align strategies with brand priorities
Stay Current: Stay abreast of industry trends, technological advancements, and best practices in digital marketing, continuously seeking opportunities to innovate and improve our digital marketing efforts.
Qualifications:
Bachelor's degree in marketing, communications, business administration, or related field
Minimum of 7 years of experience with proven track record of success in developing and executing strategic campaigns
Strong leadership skills with track record of management success
Expertise in digital marketing channels and platforms, including but not limited to SEO, SEM, social media, email, and analytics tools.
Excellent communication skills, both written and verbal, with the ability to effectively present ideas
Analytical mindset with proficiency in data analysis and interpretation, using insights to drive decision-making and optimize campaign performance
Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
Benefits:
Comprehensive health benefits
401K matching program
Professional development opportunities
Generous time off
Vibrant company culture and team environment
WHO WE ARE:
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's new website at EmpowerFranchising.com.
Note:
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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Position Overview:
Empower Brands is looking for a highly skilled and experienced Director of Digital Marketing lead our digital marketing initiatives. This role is a key member of our marketing team, responsible for developing and executing on digital marketing strategies to drive brand awareness, lead generation, engagement, and conversion. The Director of Digital Marketing requires a strategic thinking with a deep understanding of online tactics (paid and organic), consumer behavior, and emerging trends in marketing landscape.
The Director of Digital Marketing will support the residential brands of the Empower Brands portfolio, working with the corporate team and franchisees alike.
Responsibilities
Strategic Development: develop and implement innovative digital marketing strategies aligned with overall business objectives, leveraging market insights, data analytics, and industry best practices.
Team Leadership: Lead and mentor team of online marketing professionals fostering a collaborative and high-performing culture while providing guidance on campaign ideation, execution, and optimization.
Campaign management: oversee the planning, execution, and optimization of multi-channel digital campaigns across platforms such as SEO, SEM, social media, email, and content marketing.
Partner Management: Cultivate and maintain relationships with external partners, agencies, and vendors to enhance digital marketing capabilities and explore new opportunities for collaboration.
Performance Analysis: Utilize data-driven insights to assess campaign performance, identify areas for improvement, and optimize strategies for maximum ROI
Budget Management: Develop and manage digital marketing budgets, ensuring efficient allocation of resources and adherence to financial targets.
Cross-functional Collaboration: Collaborate closely with internal teams such as operations and sales to align strategies with brand priorities
Stay Current: Stay abreast of industry trends, technological advancements, and best practices in digital marketing, continuously seeking opportunities to innovate and improve our digital marketing efforts.
Qualifications:
Bachelor's degree in marketing, communications, business administration, or related field
Minimum of 7 years of experience with proven track record of success in developing and executing strategic campaigns
Strong leadership skills with track record of management success
Expertise in digital marketing channels and platforms, including but not limited to SEO, SEM, social media, email, and analytics tools.
Excellent communication skills, both written and verbal, with the ability to effectively present ideas
Analytical mindset with proficiency in data analysis and interpretation, using insights to drive decision-making and optimize campaign performance
Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
Benefits:
Comprehensive health benefits
401K matching program
Professional development opportunities
Generous time off
Vibrant company culture and team environment
WHO WE ARE:
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's new website at EmpowerFranchising.com.
Note:
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.
#J-18808-Ljbffr