JLL
Director, Paid Media
JLL, Chicago, Illinois, United States, 60290
JLL empowers you to shape a brighter way .
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world-class services, advisory, and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers, and find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades, or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.OverviewThe Paid Media Director is responsible for leading and executing paid media strategies to drive business growth and achieve marketing objectives. This role involves developing, managing, and optimizing paid media campaigns across multiple channels, including search, display, social media, and programmatic advertising. The Paid Media Director works closely with internal teams and external agencies to ensure that all paid media efforts are cohesive, targeted, and effectively aligned with the company's overall marketing and business goals. They are responsible for managing budgets, analyzing campaign performance, and optimizing strategies for maximum ROI.Responsibilities:Develop and execute global and/or hyperlocal multichannel paid media campaigns to drive business growth and reach target audiences.Manage and optimize paid media budgets to ensure maximum ROI.Collaborate with internal teams and external agencies to create compelling and effective advertising content.Analyze market trends, consumer behavior, and the competitive landscape to adjust campaigns accordingly.Track, measure, and report on campaign results, providing actionable insights to relevant stakeholders.Develop and maintain relationships with stakeholders, agencies, and third-party vendors.Implement process improvements and best practices to enhance operational efficiencies.Qualifications:Bachelor’s degree in business, finance, marketing, or advertising.5-7 years of experience in paid media, in B2B and/or commercial real estate or similar.5+ years of experience using data to drive specific targeting and marketing recommendations.Deep hands-on knowledge of paid media platforms covering search/social/display/programmatic, including regionally-specific platforms.3-5 years experience with content syndication programs and vendors.Experience with programmatic platforms such as StackAdapt and TradeDesk preferred.Excellent project management, communication, and collaboration skills.Proactive approach to problem-solving, with strong analytical skills.Strong analytical skills, attention to detail, and in-depth understanding of B2B web metrics and KPIs.Estimated total compensation for this position:
141,000.00 – 218,000.00 USD per yearLocation:
On-site – Chicago, IL, New York, NYIf this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table!Personalized benefits that support personal well-being and growth:JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical, and emotional health. Some of these benefits may include:401(k) plan with matching company contributionsComprehensive Medical, Dental & Vision CarePaid parental leave at 100% of salaryPaid Time Off and Company Holidays
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world-class services, advisory, and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers, and find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades, or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.OverviewThe Paid Media Director is responsible for leading and executing paid media strategies to drive business growth and achieve marketing objectives. This role involves developing, managing, and optimizing paid media campaigns across multiple channels, including search, display, social media, and programmatic advertising. The Paid Media Director works closely with internal teams and external agencies to ensure that all paid media efforts are cohesive, targeted, and effectively aligned with the company's overall marketing and business goals. They are responsible for managing budgets, analyzing campaign performance, and optimizing strategies for maximum ROI.Responsibilities:Develop and execute global and/or hyperlocal multichannel paid media campaigns to drive business growth and reach target audiences.Manage and optimize paid media budgets to ensure maximum ROI.Collaborate with internal teams and external agencies to create compelling and effective advertising content.Analyze market trends, consumer behavior, and the competitive landscape to adjust campaigns accordingly.Track, measure, and report on campaign results, providing actionable insights to relevant stakeholders.Develop and maintain relationships with stakeholders, agencies, and third-party vendors.Implement process improvements and best practices to enhance operational efficiencies.Qualifications:Bachelor’s degree in business, finance, marketing, or advertising.5-7 years of experience in paid media, in B2B and/or commercial real estate or similar.5+ years of experience using data to drive specific targeting and marketing recommendations.Deep hands-on knowledge of paid media platforms covering search/social/display/programmatic, including regionally-specific platforms.3-5 years experience with content syndication programs and vendors.Experience with programmatic platforms such as StackAdapt and TradeDesk preferred.Excellent project management, communication, and collaboration skills.Proactive approach to problem-solving, with strong analytical skills.Strong analytical skills, attention to detail, and in-depth understanding of B2B web metrics and KPIs.Estimated total compensation for this position:
141,000.00 – 218,000.00 USD per yearLocation:
On-site – Chicago, IL, New York, NYIf this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table!Personalized benefits that support personal well-being and growth:JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical, and emotional health. Some of these benefits may include:401(k) plan with matching company contributionsComprehensive Medical, Dental & Vision CarePaid parental leave at 100% of salaryPaid Time Off and Company Holidays
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