Bayer
Associate director regional marketing
Bayer, Clarksville, Tennessee, United States, 37040
At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us.
You could be just the right applicant for this job Read all associated information and make sure to apply.If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice: Associate Director Regional Marketing.Purpose:
As part of the field-based customer engagement Squad, your primary responsibility is to engage and develop Oncology Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer Oncology's Prostate Cancer Portfolio. The ultimate goal is to help enable near-term Squad objectives en route to achieving long-term brand results.The span of coverage will include Virginia, North Carolina, most of South Carolina, Tennessee, most of Kentucky, parts of Missouri, Arkansas, and Mississippi. Travel up to 50% within the territory. The candidate must be domiciled within the territory.Key Tasks and Responsibilities: The incumbent will be responsible for activities across five key areas, in each case, acting as a champion to deliver brand communication strategy:Strategic Thought Leader (TL) Engagement:
Establish and maintain TL relationships in the field of prostate cancer. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships.Congresses & Regional Conventions:
Coordinate and execute plans for company presence at regional prostate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence.Speaker Bureau Engagement:
Lead marketing initiated peer to peer (P2P) execution including national broadcast or 3rd party speaker programs; support field with TL recommendations for field-led speaker programs.Localize Marketing Initiatives and Programs:
Own or contribute to various local and national marketing projects that drive brand strategy. Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level.Insight Generation and Field Partnership:
Coordinate, share, and consolidate customer insight & intelligence, enabling all to deliver on the brand strategy; lead assigned advisory boards in collaboration with Brand Lead, ORM peers, and agency partners.Who You Are: Bayer is seeking an incumbent who possesses the following:Required Qualifications:
Bachelors degree;Valid driver's license and clean driving record;5-7 years' experience in the pharma/biotech industry with at least 2 years of customer-facing;2 years experience working within the oncology or urology therapeutic areas;Proven accomplishment in identifying and driving a strategic approach to business;Proven track record of sales, customer-facing success, and/or superior project management;Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;Demonstrated ability to advance parallel initiatives in a fast-paced environment;Excellent communication skills & strong organizational skills.Preferred Qualifications:
Bachelors degree with a life science background;Marketing or other functional/leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred;Experience and relations working with Academic institutions and key accounts a strong preference.Employees can expect to be paid a salary between $150,930.00 to $226,396.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.This posting will be available for application until at least 11-25-24. #LI-US #LI-US-AMSYour Application: Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now.Be part of something bigger. Be you. Be Bayer.Bayer is an Equal Opportunity Employer/Disabled/Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities.
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You could be just the right applicant for this job Read all associated information and make sure to apply.If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice: Associate Director Regional Marketing.Purpose:
As part of the field-based customer engagement Squad, your primary responsibility is to engage and develop Oncology Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer Oncology's Prostate Cancer Portfolio. The ultimate goal is to help enable near-term Squad objectives en route to achieving long-term brand results.The span of coverage will include Virginia, North Carolina, most of South Carolina, Tennessee, most of Kentucky, parts of Missouri, Arkansas, and Mississippi. Travel up to 50% within the territory. The candidate must be domiciled within the territory.Key Tasks and Responsibilities: The incumbent will be responsible for activities across five key areas, in each case, acting as a champion to deliver brand communication strategy:Strategic Thought Leader (TL) Engagement:
Establish and maintain TL relationships in the field of prostate cancer. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships.Congresses & Regional Conventions:
Coordinate and execute plans for company presence at regional prostate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence.Speaker Bureau Engagement:
Lead marketing initiated peer to peer (P2P) execution including national broadcast or 3rd party speaker programs; support field with TL recommendations for field-led speaker programs.Localize Marketing Initiatives and Programs:
Own or contribute to various local and national marketing projects that drive brand strategy. Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level.Insight Generation and Field Partnership:
Coordinate, share, and consolidate customer insight & intelligence, enabling all to deliver on the brand strategy; lead assigned advisory boards in collaboration with Brand Lead, ORM peers, and agency partners.Who You Are: Bayer is seeking an incumbent who possesses the following:Required Qualifications:
Bachelors degree;Valid driver's license and clean driving record;5-7 years' experience in the pharma/biotech industry with at least 2 years of customer-facing;2 years experience working within the oncology or urology therapeutic areas;Proven accomplishment in identifying and driving a strategic approach to business;Proven track record of sales, customer-facing success, and/or superior project management;Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;Demonstrated ability to advance parallel initiatives in a fast-paced environment;Excellent communication skills & strong organizational skills.Preferred Qualifications:
Bachelors degree with a life science background;Marketing or other functional/leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred;Experience and relations working with Academic institutions and key accounts a strong preference.Employees can expect to be paid a salary between $150,930.00 to $226,396.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.This posting will be available for application until at least 11-25-24. #LI-US #LI-US-AMSYour Application: Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now.Be part of something bigger. Be you. Be Bayer.Bayer is an Equal Opportunity Employer/Disabled/Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities.
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