Gecko Hospitality
BRAND MARKETING MANAGER
Gecko Hospitality, Reston, Virginia, United States, 20191
BRAND MARKETING MANAGER
Ready to make your application Please do read through the description at least once before clicking on Apply.SALARY $65K-$80KHERNDON, VIRGINIA
Looking for an energetic marketing professional who is ready to take an already well-established brand to the next level. Do you have a passion for food, beverage, and service? Are you a born brand developer and marketing strategist? Then we need you!Brand
Understand and communicate a consistent brand look, feel, and voice through various mediumsCollaborate closely with VP of Marketing and Operations team to develop programming and marketing strategyDevelop and manage a marketing calendar to be shared with stakeholders to include promotions, holidays, menu changes, collateral updates, events, social and newsletter, etc.Be a brand guardian, ensuring each restaurant location is representative of the brand through all applicable mediums.Manage a loyalty program with strategically placed promotions to increase sales. Experience with Paytronix or similar platforms is a plus.Manage brand reputation sites such as Google Business, Yelp, etc.Plan paid promotions and campaign through platforms such as OpenTable, Google, Instagram, Facebook, and YelpManage customer service email, reply to guests or forward to appropriate store locationsExperience working with external agency partners such as PR and digital marketingDrive increased online orderingSupport new restaurant openings by performing location and competitive analysis, developing the marketing strategy, build community relationships, and plan opening day activities that are unique to that locationContent + Design
Produce high quality in-store signage and branded swagWork with local and national print vendors for collateral needsCapture high quality photos and videos for social mediaProduce photo shoots and coordinate with chef and freelance photographers to capture high-quality brand photos as neededDesign and edit menusProvide copywriting for email, web, and print – provide examplesEvaluate and modify content needs based on promotions, engagement, guest feedback, and salesDevelop partnerships with local influencers to create content and expand our social media reachSoftware
Microsoft Office SuiteMicrosoft TeamsAdobe Creative Suite (Illustrator, InDesign) – provide design samplesCanvaWeb
Make on-brand attractive website updates and design changesDesign and update content in SquarespaceBasic understanding of HTML and CSS
Social
Facebook, Instagram, TwitterPlatform manager (i.e. Sprout Social or Meta Business Suite)
Reporting
Experience preparing and presenting a marketing budgetExperience measuring the success of various marketing initiatives in a quantitative manner (budget, resources (time/money), results)Competitive Benefits:
Health/Dental/VisionPaid Time Off401(k), matched up to 4%Short and Long Term DisabilityTuition ReimbursementEmployee Referral ProgramPet InsuranceDiscounts: Hotels, Travel, TicketsWe offer a terrific compensation plan, benefits and great work/life balance.$65K - $85K range.Presented by Garrett Moyer with Gecko HospitalityPlease send your resume by return emailgarrett@geckohospitality.com
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Ready to make your application Please do read through the description at least once before clicking on Apply.SALARY $65K-$80KHERNDON, VIRGINIA
Looking for an energetic marketing professional who is ready to take an already well-established brand to the next level. Do you have a passion for food, beverage, and service? Are you a born brand developer and marketing strategist? Then we need you!Brand
Understand and communicate a consistent brand look, feel, and voice through various mediumsCollaborate closely with VP of Marketing and Operations team to develop programming and marketing strategyDevelop and manage a marketing calendar to be shared with stakeholders to include promotions, holidays, menu changes, collateral updates, events, social and newsletter, etc.Be a brand guardian, ensuring each restaurant location is representative of the brand through all applicable mediums.Manage a loyalty program with strategically placed promotions to increase sales. Experience with Paytronix or similar platforms is a plus.Manage brand reputation sites such as Google Business, Yelp, etc.Plan paid promotions and campaign through platforms such as OpenTable, Google, Instagram, Facebook, and YelpManage customer service email, reply to guests or forward to appropriate store locationsExperience working with external agency partners such as PR and digital marketingDrive increased online orderingSupport new restaurant openings by performing location and competitive analysis, developing the marketing strategy, build community relationships, and plan opening day activities that are unique to that locationContent + Design
Produce high quality in-store signage and branded swagWork with local and national print vendors for collateral needsCapture high quality photos and videos for social mediaProduce photo shoots and coordinate with chef and freelance photographers to capture high-quality brand photos as neededDesign and edit menusProvide copywriting for email, web, and print – provide examplesEvaluate and modify content needs based on promotions, engagement, guest feedback, and salesDevelop partnerships with local influencers to create content and expand our social media reachSoftware
Microsoft Office SuiteMicrosoft TeamsAdobe Creative Suite (Illustrator, InDesign) – provide design samplesCanvaWeb
Make on-brand attractive website updates and design changesDesign and update content in SquarespaceBasic understanding of HTML and CSS
Social
Facebook, Instagram, TwitterPlatform manager (i.e. Sprout Social or Meta Business Suite)
Reporting
Experience preparing and presenting a marketing budgetExperience measuring the success of various marketing initiatives in a quantitative manner (budget, resources (time/money), results)Competitive Benefits:
Health/Dental/VisionPaid Time Off401(k), matched up to 4%Short and Long Term DisabilityTuition ReimbursementEmployee Referral ProgramPet InsuranceDiscounts: Hotels, Travel, TicketsWe offer a terrific compensation plan, benefits and great work/life balance.$65K - $85K range.Presented by Garrett Moyer with Gecko HospitalityPlease send your resume by return emailgarrett@geckohospitality.com
#J-18808-Ljbffr