Social & Digital Media Marketing Specialist

An Introduction to CodalCodal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence. At Codal, you'll collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. You'll also be part of a community that promotes long-term success, not just for our clients but for each other. We'll help you develop a professional roadmap that takes your career to new heights. Who you'll be working withCodal is seeking a highly motivated Social & Digital Media Marketing Specialist to drive brand awareness and lead generation through social & digital media strategies. You will operate in a fast-paced, agile environment on a small but impactful marketing team, reporting directly into the Director of Marketing. In this hands-on role, you will serve as a digital content and social media subject matter expert, working with the rest of the marketing to execute social strategies that help build branded content that is imaginative, creative, original, and fresh. Agency experience is a plus, and a passion for crafting engaging content is a must!What you'll be doingManage & Oversee Codal's Social Media Channels: Take full ownership of Codal's presence across all social media platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube and eventually Tik Tok. Proactively align Codal's content strategy with platform-specific best practices and audience expectations.Content Strategy Development & Implementation: Develop, maintain, and implement social & digital media content strategies that align with overarching marketing KPIs. This includes planning, creating, and scheduling engaging social content tailored to each platform, with a focus on increasing brand visibility and engagement.Digital Media Ownership: Fully owning the development and promotion of Codal's podcast, webinars, and other digital content. Reporting: Develop reports and detailed strategic plans using analytical tools to increase social media effectiveness. Provide in-depth campaign reports that outline insights on social media engagement, key learnings, and track the overall performance for the organization.Content Creation & Innovation: Conduct ongoing research to drive effective creativity while staying ahead of best practices, social trends, and new innovations that will support Codal with demand generation through social media.Social Engagement: Monitor social media channels, initiate conversations with, and respond to engagements based on established brand guidelines and Codal's messaging framework. Proactive Improvement: Consistently identify new and unique analytical opportunities to improve Codal's social media strategies.What you'll need to be successful (Requirements)Bachelor's degree in marketing or an equivalent, relevant field2-3 years of related experience in a B2B focused marketing environmentPrevious agency/consulting experience is preferredFamiliar with marketing automation, sales tools, and analytics tools; such as Google Analytics, Salesforce, Hubspot, Asana, and SemRushExcellent verbal, written, and interpersonal skills requiredThe ability to work well under pressure, meet key deadlines, and manage multiple projects simultaneouslyProficiency in social media scheduling and distribution tools (e.g., Hubspot, Sprout Social, Hootsuite) is preferredAbility to excel in a deadline-driven environment.Ability to collaborate with team members on campaigns and proactively provide consistent suggestions to improve current processes.Ability to receive constructive feedback.Available to be onsite, in our Chicago office 3 days a week.Need another reason to hit the "apply" button?Codal is a global agency with over 200 employees, and offices in the US, UK, and India We regularly host happy hours, dinners, excursions, and other company events to unwind after a hard day at workOffice snacks and drinks + a fancy Bevi water machine with flavored water We offer Medical, Life, Dental/Vision, and many more insurance types Employer 401k match - 4% A recreational group that regularly competes in city leagues for softball and volleyball An office in the heart of downtown Chicago with a gym, food court, Walgreens, rooftop bar, outdoor sports court, and other amenitiesWorking hybrid for in-person collaboration and sprint-planning days#LI-HybridAt Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.