Resource Label Group LLC
Marketing Analytics Lead
Resource Label Group LLC, Longmont, Colorado, us, 80502
Overview
Marketing Analytics Lead
At
StickerGiant , every sticker has a story. We're a Boulder, Colorado-based eCommerce company that makes custom stickers and product labels for small businesses and organizations. Founded over 20 years ago, StickerGiant pioneered online sticker sales and continues to set the industry standard. Our mission is simple: deliver high-quality products, fast service, and unparalleled customer service. We are guided by our core values: Customer Focus, Growth Mindset, Execution, Trust, and Accountability. We celebrate diversity in all its forms, creating an inclusive environment where everyone thrives. Join us in turning creativity into reality, one sticker at a time! StickerGiant is proudly backed by Ares Management, a top private equity firm.
Role Overview
We are looking for an exceptional
Marketing Analytics Lead
to drive efficient growth through data. This individual will be a strategic, intellectually agile partner to marketing, executive and finance teams... analyzing performance across marketing channels, uncovering opportunities, and creating actionable insights.
As the
Marketing Analytics Lead , you will own our data strategy, building a comprehensive marketing and business analytics framework from the ground up. You'll measure and analyze key funnel metrics, such as revenue, ROAS, traffic, and conversion rates, while proactively identifying opportunities to drive growth and efficiency across all paid and owned channels. You will lead marketing attribution, recommending tools and refining our MarTech stack to ensure optimal investment decisions. You will create automated reports that give the team access to key customer and business data in real time. You will also have an aptitude for general business analysis eg product performance, ROI of faster delivery.
You'll thrive in this role if you have a proven track record in
eCommerce and marketing analytics , enjoy working with complex datasets, and have experience building reporting systems that empower teams to make fast, data-driven decisions.
If you are passionate about eCommerce, data strategy, and analytics frameworks, we want to hear from you!
What You'll DoLead the development of best-in-class analytics strategies
to accelerate growth in existing and new channels.Own marketing performance analytics -
from paid acquisition to lifecycle/email campaign and price promotions, analyzing revenue, ROAS, traffic, and conversion metrics.Proactively identify growth opportunities
and inefficiencies, translating insights into actionable strategies.Build automated reporting systems
that provide real-time access to business and customer performance data.Lead marketing attribution efforts
and recommend tools to optimize tracking and measurement.Collaborate cross-functionally
with data engineering, finance, and leadership teams to inform key decisions.Conduct business analysis
across product and category performance, customer service standards.Communicate insights clearly -craft data narratives that drive decisions, aligned with business objectives.What You Bring
Bachelor's degree
in Business, Marketing, Finance, Analytics, or a related field.Master's degree
in Data Science or Analytics is a plus.7+ years of experience
in B2B/B2C eCommerce analytics, spanning both startup and scaled organizations.Proficient in
data analysis, reporting, and visualization
tools (e.g., SQL, Tableau, Looker, Sigma).Strong experience in
marketing attribution, MarTech tools , data cleaning and data integration across common marketing and eCommerce platforms.Highly
analytical with an entrepreneurial mindset -able to dive deep into data and drive results.Excellent
communication skills -ability to translate complex data into clear insights and actionable strategies.Able and driven to be
hands on with data , from data hygiene through to reporting and insightsOutstanding
attention to detail
and a passion for data accuracy and quality.Position Schedule
Full-time , exempt roleHybrid
work environment40 hours/week : Monday-Friday 9am - 5pm MST, with flexibility to work ex normal business hours based on business needsWhy StickerGiant?
Flexibility : Hybrid work environment with a flexible PTOExcellent Health Benefits : Health, dental, vision offered at reduced rates. Options for PPO or High Deductible for health coverage. High-deductible plan enrollees receive an annual company contribution towards your HAS.Life insurance
and
short-term disability insurance
covered at 100%Voluntary benefits:
include accident and critical illness, long-term disability, identity theft insuranceEmployee Assistance ProgramPaid Leave:
Paid parental leave for employees who qualify for FMLA401(k):
StickerGiant contributes 5% as follows: a guaranteed 3% contribution + additional match up to 2% of your contributionProfessional Growth : Opportunities for certifications, conferences, and tailored career development plans.
Ready to make an impact?Join our team and be part of a company that's redefining the eCommerce industry-one sticker at a time.
We care a great deal about creating an environment where all Giants can bring their whole selves to work and to provide all candidates with an equitable, inclusive and accessible recruitment process in alignment with our values. At StickerGiant, we provide Equal Employment Opportunity (EEO) to all persons regardless of age, race, national origin, citizenship status, political opinion, social group, ethnic origin, marital status, union affiliation, union sympathy, physical or mental disability, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. This policy applies to all conditions of employment including recruitment, hiring, promotion, termination, leaves of absence, compensation, and training. If you prefer accommodation during the recruiting process, or you have feedback about your candidate experience at StickerGiant, please contact the People+Culture team.
Marketing Analytics Lead
At
StickerGiant , every sticker has a story. We're a Boulder, Colorado-based eCommerce company that makes custom stickers and product labels for small businesses and organizations. Founded over 20 years ago, StickerGiant pioneered online sticker sales and continues to set the industry standard. Our mission is simple: deliver high-quality products, fast service, and unparalleled customer service. We are guided by our core values: Customer Focus, Growth Mindset, Execution, Trust, and Accountability. We celebrate diversity in all its forms, creating an inclusive environment where everyone thrives. Join us in turning creativity into reality, one sticker at a time! StickerGiant is proudly backed by Ares Management, a top private equity firm.
Role Overview
We are looking for an exceptional
Marketing Analytics Lead
to drive efficient growth through data. This individual will be a strategic, intellectually agile partner to marketing, executive and finance teams... analyzing performance across marketing channels, uncovering opportunities, and creating actionable insights.
As the
Marketing Analytics Lead , you will own our data strategy, building a comprehensive marketing and business analytics framework from the ground up. You'll measure and analyze key funnel metrics, such as revenue, ROAS, traffic, and conversion rates, while proactively identifying opportunities to drive growth and efficiency across all paid and owned channels. You will lead marketing attribution, recommending tools and refining our MarTech stack to ensure optimal investment decisions. You will create automated reports that give the team access to key customer and business data in real time. You will also have an aptitude for general business analysis eg product performance, ROI of faster delivery.
You'll thrive in this role if you have a proven track record in
eCommerce and marketing analytics , enjoy working with complex datasets, and have experience building reporting systems that empower teams to make fast, data-driven decisions.
If you are passionate about eCommerce, data strategy, and analytics frameworks, we want to hear from you!
What You'll DoLead the development of best-in-class analytics strategies
to accelerate growth in existing and new channels.Own marketing performance analytics -
from paid acquisition to lifecycle/email campaign and price promotions, analyzing revenue, ROAS, traffic, and conversion metrics.Proactively identify growth opportunities
and inefficiencies, translating insights into actionable strategies.Build automated reporting systems
that provide real-time access to business and customer performance data.Lead marketing attribution efforts
and recommend tools to optimize tracking and measurement.Collaborate cross-functionally
with data engineering, finance, and leadership teams to inform key decisions.Conduct business analysis
across product and category performance, customer service standards.Communicate insights clearly -craft data narratives that drive decisions, aligned with business objectives.What You Bring
Bachelor's degree
in Business, Marketing, Finance, Analytics, or a related field.Master's degree
in Data Science or Analytics is a plus.7+ years of experience
in B2B/B2C eCommerce analytics, spanning both startup and scaled organizations.Proficient in
data analysis, reporting, and visualization
tools (e.g., SQL, Tableau, Looker, Sigma).Strong experience in
marketing attribution, MarTech tools , data cleaning and data integration across common marketing and eCommerce platforms.Highly
analytical with an entrepreneurial mindset -able to dive deep into data and drive results.Excellent
communication skills -ability to translate complex data into clear insights and actionable strategies.Able and driven to be
hands on with data , from data hygiene through to reporting and insightsOutstanding
attention to detail
and a passion for data accuracy and quality.Position Schedule
Full-time , exempt roleHybrid
work environment40 hours/week : Monday-Friday 9am - 5pm MST, with flexibility to work ex normal business hours based on business needsWhy StickerGiant?
Flexibility : Hybrid work environment with a flexible PTOExcellent Health Benefits : Health, dental, vision offered at reduced rates. Options for PPO or High Deductible for health coverage. High-deductible plan enrollees receive an annual company contribution towards your HAS.Life insurance
and
short-term disability insurance
covered at 100%Voluntary benefits:
include accident and critical illness, long-term disability, identity theft insuranceEmployee Assistance ProgramPaid Leave:
Paid parental leave for employees who qualify for FMLA401(k):
StickerGiant contributes 5% as follows: a guaranteed 3% contribution + additional match up to 2% of your contributionProfessional Growth : Opportunities for certifications, conferences, and tailored career development plans.
Ready to make an impact?Join our team and be part of a company that's redefining the eCommerce industry-one sticker at a time.
We care a great deal about creating an environment where all Giants can bring their whole selves to work and to provide all candidates with an equitable, inclusive and accessible recruitment process in alignment with our values. At StickerGiant, we provide Equal Employment Opportunity (EEO) to all persons regardless of age, race, national origin, citizenship status, political opinion, social group, ethnic origin, marital status, union affiliation, union sympathy, physical or mental disability, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. This policy applies to all conditions of employment including recruitment, hiring, promotion, termination, leaves of absence, compensation, and training. If you prefer accommodation during the recruiting process, or you have feedback about your candidate experience at StickerGiant, please contact the People+Culture team.