Proper Hospitality
Creative Manager
Proper Hospitality, Miami Beach, Florida, us, 33119
Proper Hospitality is seeking a dynamic Creative Marketing Manager to join the team at Shelborne Miami Beach by Proper, a renowned hotel re-opening and debuting in our portfolio in early 2025.
Our property will introduce four vibrant new food & beverage destinations to the neighborhood, each suited for warm weather dining, with an all-day signature restaurant, a lobby bar-lounge, and curated cafe. Resort amenities will include a spacious pool and lush garden lounge, indoor-outdoor cabanas, sundeck terrace, state-of-the-art fitness center, dedicated access to a private beach club, and more than 15,000 square feet of indoor-outdoor meeting & event space.
Job OverviewThe Creative Marketing Manager will report directly to the General Manager with a dotted line to the Vice President of Creative & Marketing, and assists in building the brand through values and culture, shaping the program, direction, defining all elements of the brand experience and ensuring consistency/brand integrity across all guest touch points.
Duties & ResponsibilitiesBrand Operations: Assist in maintaining brand consistency and respect of style guidelines set up throughout the propertyEnsure hotel and all operational departments comply with brand standards & activations
Marketing Operations: Facilitate and deploy strategies that support the operations teams on all marketing aspects, assist in collateral creation, marketing channels update and accuracyPublic Relations (PR): Facilitate and lead PR execution, supporting logistics, and coordinating with property colleaguesSocial media: Facilitate and lead community management and content creation for the hotel and F&B outletsPartnership & Programming:Make positive connections with partners, initiate creative partnership ideas for both the hotel and all F&B outletsProvide logistical support for partnerships, weekly activations, monthly collaborations & pop-up
Content Creation: Assist in creating social media assets & promotional materials, and provide logistical support for photoshootsRequired Skills & Abilities
Proven experience successfully leading and executing creative campaigns and experience with internal communications, business transformation, change management a plusLeadership and communication skills to effectively work cross-functionallyAbility to adjust schedules as needed based on hotel needsNotions in Adobe Creative Suite including Photoshop, Illustrator, inDesign and AcrobatExperience working with and leveraging Digital Asset Management tools for creative development and project management softwareHighly effective communicatorKnowledge of cultural landscapeFamiliarity and passion for hospitality, art and designExcellent organizational skills, ability to handle multiple prioritiesFlexibility to work non-traditional hours including evenings, weekends, and holidaysEducation & Qualifications
3+ years of experience in Events, Social Media, Non-Traditional Marketing, Public Relations
Company Overview
Proper Hospitality is made up of a diverse group of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: There is a right way to do things and anything less just isn't proper. We are seeking out the "best of the best" from inside and outside of the industry to work alongside us as we grow a new kind of lifestyle Hospitality Company inspired by a centuries-old tradition. The work is challenging and fast-paced, but rewarding above all.
We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other federal/state protected category.
Proper Hospitality will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.
Our property will introduce four vibrant new food & beverage destinations to the neighborhood, each suited for warm weather dining, with an all-day signature restaurant, a lobby bar-lounge, and curated cafe. Resort amenities will include a spacious pool and lush garden lounge, indoor-outdoor cabanas, sundeck terrace, state-of-the-art fitness center, dedicated access to a private beach club, and more than 15,000 square feet of indoor-outdoor meeting & event space.
Job OverviewThe Creative Marketing Manager will report directly to the General Manager with a dotted line to the Vice President of Creative & Marketing, and assists in building the brand through values and culture, shaping the program, direction, defining all elements of the brand experience and ensuring consistency/brand integrity across all guest touch points.
Duties & ResponsibilitiesBrand Operations: Assist in maintaining brand consistency and respect of style guidelines set up throughout the propertyEnsure hotel and all operational departments comply with brand standards & activations
Marketing Operations: Facilitate and deploy strategies that support the operations teams on all marketing aspects, assist in collateral creation, marketing channels update and accuracyPublic Relations (PR): Facilitate and lead PR execution, supporting logistics, and coordinating with property colleaguesSocial media: Facilitate and lead community management and content creation for the hotel and F&B outletsPartnership & Programming:Make positive connections with partners, initiate creative partnership ideas for both the hotel and all F&B outletsProvide logistical support for partnerships, weekly activations, monthly collaborations & pop-up
Content Creation: Assist in creating social media assets & promotional materials, and provide logistical support for photoshootsRequired Skills & Abilities
Proven experience successfully leading and executing creative campaigns and experience with internal communications, business transformation, change management a plusLeadership and communication skills to effectively work cross-functionallyAbility to adjust schedules as needed based on hotel needsNotions in Adobe Creative Suite including Photoshop, Illustrator, inDesign and AcrobatExperience working with and leveraging Digital Asset Management tools for creative development and project management softwareHighly effective communicatorKnowledge of cultural landscapeFamiliarity and passion for hospitality, art and designExcellent organizational skills, ability to handle multiple prioritiesFlexibility to work non-traditional hours including evenings, weekends, and holidaysEducation & Qualifications
3+ years of experience in Events, Social Media, Non-Traditional Marketing, Public Relations
Company Overview
Proper Hospitality is made up of a diverse group of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: There is a right way to do things and anything less just isn't proper. We are seeking out the "best of the best" from inside and outside of the industry to work alongside us as we grow a new kind of lifestyle Hospitality Company inspired by a centuries-old tradition. The work is challenging and fast-paced, but rewarding above all.
We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other federal/state protected category.
Proper Hospitality will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.