Standard Process
Digital Marketing Specialist - SP Core
Standard Process, Palmyra, Wisconsin, United States, 53156
For more than 90 years, Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Our whole food philosophy and mission to change lives extends far beyond our supplements to the very people we employ. This strong foundation has created an environment where our employees are seen as members of our family and are given the tools and resources to succeed, both personally and professionally.
Position Overview
Under the direction of the Digital Marketing Manager, the Digital Marketing Specialist-SP Core will support our SEO, Paid Search, and Website Content efforts, with a focus on driving online visibility, engagement, and conversions. This role will also closely support the social media and email marketing teams to ensure a cohesive and effective digital presence across all channels. The ideal candidate is a data-driven marketer with a passion for optimizing digital experiences and has a strong grasp of both the technical and creative aspects of digital marketing.
Essential Functions
SEO Strategy & Execution
Conduct keyword research, on-page and off-page optimization to improve search engine rankingsImplement technical SEO improvements, monitor and resolve site errors, optimize site structure, and improve mobile responsivenessTrack, analyze, and report on website SEO performance using Google Analytics, and other SEO tools
Paid Search (PPC) Management
Plan paid search campaigns on platforms like Google Ads in conjunction with our AgencyMonitor ad performance, manage budgets, and make suggestions to maximize ROIConduct A/B testing, analyze ad copy, and refine targeting to improve conversion rates
Website Content Management
Develop, update, and manage website content to ensure relevance, alignment with SEO best practices, and brand consistencyWork with designers and developers to enhance user experience, improve website navigation, and implement necessary changes
Cross-Channel Collaboration & Support
Support social media strategies by providing SEO insights, paid advertising tactics, and optimizing content to enhance engagementCollaborate with the email marketing team to ensure content and campaign alignment across channels and maximize reach and effectiveness
Analytics & Reporting
Align closely with the Digital Marketing Manager's goals and objectivesMeasure and report on SP core products digital marketing KPIs, business performance, and channel success to optimize strategyProvide insights and recommendations based on performance data to enhance future strategiesStay updated with the latest trends and best practices in digital marketing, SEO, PPC, and content marketingAnalyze and assess existing and emerging digital marketing channels and capabilities to identify areas of opportunity and/or to activate specific business initiatives
Qualifications
Education:
Bachelor's degree in marketing, communications or business with a focus on digital marketing requiredExperience:
5+ years of experience in digital marketing, SEO, PPC, or content managementSpecialized Knowledge and Skills:
Proficiency in tools such as Google Analytics, Google Ads, SEMrush, and social media management platformsFamiliarity with CMS platforms and HTML/CSS is a plusNecessary Competencies:
Strong analytical skills with a focus on data-driven decision-makingExcellent written and verbal communication skillsTravel Requirements
Benefits Package
Standard Process is proud to be a top workplace. We offer a comprehensive and competitive benefit package, which includes:
Competitive salary and annual incentive programComprehensive health care and flexible benefit plan, including pet insuranceCompany-matched 401(k) planProfit sharing planOn-site childcare with highly accredited curriculumPlatinum WELCOA award-winning wellness program, including:On-site 24x7 fitness centerWhole food courtOn-site chiropractic careOn-site massage therapistPersonal trainerDaily fitness classesOn-site life coach$450 monthly Standard Process supplement allowancePaid vacation and holiday timeEducational assistanceCompany hosted outings and eventsStrong community involvement
Apply today and become part of the Standard Process family!
Standard Process understands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment.Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law.
Position Overview
Under the direction of the Digital Marketing Manager, the Digital Marketing Specialist-SP Core will support our SEO, Paid Search, and Website Content efforts, with a focus on driving online visibility, engagement, and conversions. This role will also closely support the social media and email marketing teams to ensure a cohesive and effective digital presence across all channels. The ideal candidate is a data-driven marketer with a passion for optimizing digital experiences and has a strong grasp of both the technical and creative aspects of digital marketing.
Essential Functions
SEO Strategy & Execution
Conduct keyword research, on-page and off-page optimization to improve search engine rankingsImplement technical SEO improvements, monitor and resolve site errors, optimize site structure, and improve mobile responsivenessTrack, analyze, and report on website SEO performance using Google Analytics, and other SEO tools
Paid Search (PPC) Management
Plan paid search campaigns on platforms like Google Ads in conjunction with our AgencyMonitor ad performance, manage budgets, and make suggestions to maximize ROIConduct A/B testing, analyze ad copy, and refine targeting to improve conversion rates
Website Content Management
Develop, update, and manage website content to ensure relevance, alignment with SEO best practices, and brand consistencyWork with designers and developers to enhance user experience, improve website navigation, and implement necessary changes
Cross-Channel Collaboration & Support
Support social media strategies by providing SEO insights, paid advertising tactics, and optimizing content to enhance engagementCollaborate with the email marketing team to ensure content and campaign alignment across channels and maximize reach and effectiveness
Analytics & Reporting
Align closely with the Digital Marketing Manager's goals and objectivesMeasure and report on SP core products digital marketing KPIs, business performance, and channel success to optimize strategyProvide insights and recommendations based on performance data to enhance future strategiesStay updated with the latest trends and best practices in digital marketing, SEO, PPC, and content marketingAnalyze and assess existing and emerging digital marketing channels and capabilities to identify areas of opportunity and/or to activate specific business initiatives
Qualifications
Education:
Bachelor's degree in marketing, communications or business with a focus on digital marketing requiredExperience:
5+ years of experience in digital marketing, SEO, PPC, or content managementSpecialized Knowledge and Skills:
Proficiency in tools such as Google Analytics, Google Ads, SEMrush, and social media management platformsFamiliarity with CMS platforms and HTML/CSS is a plusNecessary Competencies:
Strong analytical skills with a focus on data-driven decision-makingExcellent written and verbal communication skillsTravel Requirements
Benefits Package
Standard Process is proud to be a top workplace. We offer a comprehensive and competitive benefit package, which includes:
Competitive salary and annual incentive programComprehensive health care and flexible benefit plan, including pet insuranceCompany-matched 401(k) planProfit sharing planOn-site childcare with highly accredited curriculumPlatinum WELCOA award-winning wellness program, including:On-site 24x7 fitness centerWhole food courtOn-site chiropractic careOn-site massage therapistPersonal trainerDaily fitness classesOn-site life coach$450 monthly Standard Process supplement allowancePaid vacation and holiday timeEducational assistanceCompany hosted outings and eventsStrong community involvement
Apply today and become part of the Standard Process family!
Standard Process understands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment.Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law.