Director of Retail Branding, Advertising & Merchandising Job at ISLAND ENERG

Director of Retail Branding, Advertising & Merchandising

Island Energy Services (IES) exists to make life better for everyone in Hawai‛i. We are proud to be a local company and a leader in the logistics and distribution of energy products through our network of six terminals and 58 (and growing) retail locations throughout Oahu, Maui, Moloka’i and Hawai’i islands. IES is the official licensee of the Texaco brand in Hawai‘i. At the heart of IES, are our four core values: Kīnāʻole, Aloha, Lōkahi and Hoʻohana. These core values are embedded into how we work, live and achieve operational and financial excellence.

GENERAL SUMMARY INFORMATION:

Under the general supervision of the Vice President Retail Marketing and Community Relations (VPRMCR), the Director of Branding, Advertising & Merchandising (DBAM) oversees Island Energy’s family of brands, including the Texaco fuels brand and AMA convenience store brand. This position also manages retail partnerships, category performance and merchandising within the company owned and operated convenience (COCO) stores to create attractive consumer offerings.

ESSENTIAL FUNCTIONS:

Strategic Planning and Execution

• Develop and lead implementation of a one-to-five year marketing plan with S.M.A.R.T. goals and objectives and clearly defined strategies to position Texaco as the number one branded fuel in Hawai’i (by volume).
• Increase Market Share: create, drive and execute deliverables focused on growing market share by improving consumer loyalty and attracting new customers.
• Grow Non-Fuel Revenues and Market Share: create, drive and execute deliverables to generate increased revenue and profit; i.e., convenience store, carwash, back court.
• Software and Technology: innovated processes, software and technology platforms to efficiently track business performance along a clearly defined suite of performance metrics.
• Integration of Company Owned Company Operated (CORO) and Retail Owned and Retail Operated (RORO) trade classes.
• Ama Brand: development and implementation of a plan to expand the Ama convenience store brand across the retail network.

Promotions, Branding and Marketing

• In collaboration with other key stakeholders, steward promotions and programs including community outreach events and planning.
• Manage a substantial advertising budget including direct media buying (TV, radio, print and digital) platforms.
• Plan and execute quarterly station level promotions to drive traffic to the Texaco and Ama locations across the state.
• Manage the Texaco in Hawaii website and social media channels.
• Track and analyze category performance utilizing internal scan data and external market reports.
• Oversee product assortment, merchandising, planograms and in-store layouts for COCO stations.

MINIMUM QUALIFICATIONS:

Education and Experience

1. Five to seven years of progressively responsible experience in marketing roles.

2. College Degree in Marketing, Business, Communications or similar major preferred.

Skills

• Ability to uphold strict ethical standards.
• Safety and security procedures awareness.
• Ability to analyze data for informed decisions.
• Strong sense of team spirit.
• Demonstrated ability to work independently and evaluate information.

PAY AND BENEFITS:

Island Energy Services offers a competitive salary that commensurate with qualifications and experience. The hiring annualized salary range for this position is $150,000 to $170,000. IES offers a comprehensive health and welfare package.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

SPECIAL REQUIREMENTS:

Employment is contingent upon successfully passing an employee reference check, drug test, criminal background check and a five-year motor vehicle history check.