Director of Retail Branding, Advertising & Merchandising

Director of Retail Branding, Advertising & Merchandising

E KIPA MAI!

Island Energy Services (IES) is a locally managed and headquartered company offering attractive and stable career opportunities within Hawai’i’s highly competitive energy sector. IES success is derived from our management’s keen understanding of what it takes to remain a highly innovative business, placing significant emphasis on four key company values: “Kīnāʻole” – to do the right thing, “Aloha” – having respect for people, “Lōkahi” – teamwork, and “Hoʻohana” – work purposeful with intention. These values set employee performance standards and are embedded in our decision-making process through execution of work deliverables. To achieve this culture, IES employs a highly-trained, highly-skilled, dedicated, and passionate workforce that collectively operates, enhances, and strategically drives both our Retail and Terminal Logistics business units.

GENERAL SUMMARY INFORMATION:

Under the general supervision of the Vice President Retail Marketing and Community Relations (VPRMCR), the Director of Branding, Advertising & Merchandising (DBAM) oversees Island Energy’s family of brands, including the Texaco fuels brand and Ama convenience store brand. This position also manages retail partnerships, category performance, and merchandising within the company-owned and operated convenience (COCO) stores to create attractive consumer offerings.

Desired competencies include: prior supervisory experience, project management and strategic planning experience, and proven retail marketing and merchandising skills. The incumbent must be able to innovate and create using critical thinking skills with a high degree of accuracy and attention to detail. The ideal candidate must be able to establish priorities under tight deadlines and have a proven history as a motivated, self-starter who can drive multiple projects and priorities within a fast-paced environment.

Qualifications

Education and Experience

• Five to seven years of progressively responsible experience in marketing roles. Provide experience in multi-tasking of work projects.
• College degree in Marketing, Business, Communications, or similar major preferred.

Skills

• Ability to uphold strict ethical standards: integrity, objectivity, and confidentiality consistent with the Island Way.
• Safety and security—the individual actively promotes and personally observes safety and security procedures and uses equipment and materials properly.
• Ability to analyze data and use it to make informed decisions that benefit the business.
• Ability to maintain automated and manual record-keeping systems.
• Strong sense of team spirit and ability to transfer it to others.
• Demonstrated ability to work independently.
• Demonstrated ability to evaluate information and exercise good judgment in making decisions.
• Demonstrated ability to maintain a high level of confidentiality. Problem-solving—the individual identifies and resolves problems in a timely manner and gathers and analyzes information as appropriate.
• People Skills—the individual maintains confidentiality, remains open to others’ ideas, and exhibits willingness to try new things.
• Oral communication—the individual speaks clearly and persuasively in positive or negative situations and demonstrates group presentation skills. Ability to provide excellent customer service and customer relations.
• Written Communication—the individual edits work for spelling and grammar, presents numerical data effectively, and can read and interpret written information.
• Planning/organizing—the individual prioritizes and plans work activities, uses time efficiently, and develops realistic action plans.
• Quality control—the individual demonstrates accuracy and thoroughness and monitors own work to ensure quality.
• Adaptability—the individual adapts to changes in the work environment, manages competing demands, and can deal with frequent change, delays, or unexpected events.
• Dependability—the individual is consistently at work and on time, follows instructions, responds to management direction, and solicits feedback to improve performance.
• Proficient Microsoft Office Suite skills, including editing and proofreading.
• Proficient with Adobe Suite, including Adobe Photoshop, Adobe Illustrator, Adobe In-Design, and Adobe Pro.
• Proficient with Word Press or similar web creation and editing applications and able to update websites.
• Experience with back-office systems like PDI, specifically with PDI Pricebook.
• Experience with Taiga Data reporting tools.
• Established vendor relationships in convenience retail or similar vendor management experience.

Other Requirements

• Willingness to commit to The Island Way (IES core values of): Kina’ole, Aloha, Lokahi, and Ho’ohana.
• Pass background check including periodic job-related physical abilities testing as required.
• This is a safety-sensitive position and random drug testing is required.
• Available to work after normal hours, weekends, and holidays.
• Valid driver’s license with a clean abstract.
• Willingness to devote the time as needed to meet task deadlines including after-hours and weekends as needed.
• Willingness to undertake personal and professional growth to increase ability to be a consistent contributor to the success of IES Retail.
• This is not a remote or hybrid position. Position requires in-person attendance.

Responsibilities

Major Responsibilities for this position may include but are not limited to:

• Strategic Planning and Execution
• Develop and lead implementation of a one-to-five year marketing plan with S.M.A.R.T. goals and objectives and clearly defined strategies to position Texaco as the number one branded fuel in Hawai’i (by volume). Incumbent will work with key stakeholders through collaboration and execution of the marketing plan including approval from the VPMCR.
• Increase Market Share: create, drive and execute deliverables with a focus on growing market share by improving consumer loyalty and attracting new customers.
• Grow Non-Fuel Revenues and Market Share: create, drive and execute deliverables to generate increased revenue and profit; i.e., convenience store, carwash, back court utilizing:
• Software and Technology; innovated processes, software and technology platforms to efficiently track business performance along the lines of a clearly defined suite of performance metrics to aid in enhancing customer experience and loyalty.
• Integration of Company Owned Company Operated (CORO) and Retail Owned and Retail Operated (RORO) trade classes through franchise lease and supply agreements, creation of consistent brand offerings, merchandising, and promotions as high-performing, dependable customer-driven retailers.
• Ama Brand: development and implementation of a plan to expand the Ama convenience store brand across the retail network, sourcing equipment, merchandising, and branded materials with the customer at the forefront of decision making.
• Promotions, Branding and Marketing
• In collaboration with other key stakeholders, stewards promotions and programs including community outreach events and planning. Negotiate sponsorship opportunities to promote the Texaco and Ama brands with selected organizations. Responsible for annual promotions calendar and marketing materials to support sponsorship and events.
• Responsible for a substantial advertising budget to include direct media buying (TV, radio, print, and digital) platforms. Strategies include generating the highest ROI and tracking KPIs monthly to determine the effectiveness of each initiative. Lead and manage external advertising professionals and facilitate the strategic planning process with key internal stakeholders.
• Plan and execute quarterly station level promotions to drive traffic to the 58+ Texaco and Ama locations across the state.
• Manage the Texaco in Hawaii website and social media channels for Texaco and Ama in Hawai`i on Facebook, Instagram, Twitter, and Tik Tok, including drafting and executing all copy and creative, as well as moderating and responding to consumer inquiries online and ensuring current product offerings are current. Manage program metrics.
• Proactively contribute to COCO operations by providing updates, i.e., operating standards, policies, and guidelines.
• Track and analyze category performance utilizing internal scan data and external market reports provided by retail partners. Responsible for pricing and margins for each category within the c-store, and complete field surveys to ensure market competitiveness.
• Oversee product assortment, merchandising, planograms, and in-store layouts for COCO stations.
• Oversee the Texaco Rewards Program ensuring continual efforts to build and increase brand loyalty (backcourt and forecourt sales).
• Negotiate product costs, monthly specials, and vendor-funded promotions with retail partners to grow revenue. Responsible for overseeing monthly c-store promotions to draw customers into the backcourt from the forecourt, including working with Station Managers on site-specific offerings.
• Manage product rebate programs and maximize programming to lower costs for the business and consumers.
• Business Growth Opportunities
• Canvas, research, and analyze business growth opportunities with key stakeholders.
• Provide Retail segment performance on a weekly, quarterly basis with a primary emphasis on non-fuel sales.
• Liaison with CORO and RORO retailers when needed to grow c-store sales via promotional opportunities category insights and advertising and promotions.
• Grow MTO program through new recipe creation and implementation to support Ama brand reputation for quality fresh, quality made-to-order items.
• Continually look for new profit-driving initiatives to expand the network.

Other Duties

• Champions safety, reliability, and incident and injury-free operations. Maintains commitment to a high standard of safety, complies with all safety laws and IES safety policies/rules, and reports actual and potential safety violations to appropriate management personnel. As a supervisor, trains, mentors, and coaches employees regarding safe work practices and documentation. Reports any unsafe or hazardous condition and initiates corrective action.
• Teamwork – Collaborate with COCO Operations team, Business Consultants, and Business Development staff to ensure business results are delivered on time, within budget, and with a high degree of quality. Works effectively with coworkers and others by sharing ideas in a constructive, positive manner, listening to and objectively considering ideas and suggestions from others, keeping commitments, keeping others informed of work progress and issues; addressing problems and issues constructively to find mutually acceptable and practical solutions, and respecting the diversity of the IES workforce in actions, words, and deeds.
• Manages People – Evaluates employee performance, counsels employees as necessary, and establishes performance improvement planning and activities. Oversees training of assigned personnel and timekeeping. Makes time for staff; provides regular performance feedback and develops direct reports’ skill and competency. Encourages growth, solicits feedback (internal and external). Leads by example. Responsible for annual performance reviews of direct reports.
• Other duties as assigned by the VPRMCR.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to use hands, hands to finger, handle, or feel objects, tools or controls to talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 20 pounds and occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focus.

Compensation

Island Energy Services offers a competitive salary that commensurate with qualifications and experience. The hiring annualized salary range for this position is $150,000 to $170,000. IES offers a comprehensive health and welfare package to include up to full family medical, dental, and vision from day one of employment, paid vacation, paid sick leave, holidays, 401k plus generous employer matching, group life and AD&D, supplemental voluntary insurance options, flexible spending, and much more!

It is the policy of this Company to hire only U.S. citizens and noncitizens who are authorized to work in this country. As a condition of employment, you will be required to produce original documents establishing your identity and authorization to work, and complete the U.S. Citizenship and Immigration Service's Form I-9.

Island Energy Services, licensee of the Texaco brand, is an equal opportunity, at-will employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

#J-18808-Ljbffr