Paid Social Analyst-(Advertising Agency) Job at Search Max, Inc in New York

About the job

SALARY: $80-85K

HYBRID 3X WEEK

The Paid Social Analyst will lead the management and optimization of paid social campaigns across various social media platforms including Meta, LinkedIn, Twitter/X, Pinterest, Reddit, and TikTok.

In this role, you will manage data-driven paid social media campaigns, and look to provide optimization recommendations and actionable insights to achieve client goals. You will work closely with internal media, strategy, and analytics teams.

Key Responsibilities: ● Develop and implement paid social media strategies to align with client objectives ● Familiarity with working toward awareness, engagement, and acquisition goals. ● Oversee campaign creation and optimizations across major social platforms: ○ Meta (Facebook/Instagram), LinkedIn, Reddit, Snapchat, TikTok, Pinterest, and Twitter/X. ● Manage campaign budgets effectively, tracking spend to ensure alignment with client goals. ● Collaborate with both AdOps and analytics teams to ensure proper campaign measurement against key KPIs and identify optimization opportunities. ● Handle the QA processes as it relates to Pre and Post campaign launch ● Monitor, analyze, and report on campaign performance daily, delivering actionable insights. ● Support our internal team of Media Planners and Assistant Planners, ensuring high-quality output ● Stay current on social media trends, tools, and platform updates. ● Other duties as assigned.

Qualifications: ● 2+ years of experience managing paid social media campaigns, with expertise in platforms such as Meta, LinkedIn, Twitter/X, Pinterest, Reddit, Snapchat, TikTok, CM360, ● Demonstrated success in managing high-budget, high-volume campaigns. ● Proven experience building targeting audiences, setting up exclusions and targeting suppressions. ● Strong understanding of social media metrics and analytics tools, including experience with tools like Google Analytics and Facebook Business Manager. ● Excellent communication skills, with the ability to present insights and campaign updates effectively. ● Ability to prioritize multiple projects, and meet deadlines in a dynamic environment. ● Creative thinker with attention to detail and a problem-solving approach. ● Competence with AI platforms such as Microsoft CoPilot and ChatGPT ● Building and launching against a creative Matrix in accordance to client briefing details. ________________________________________________________________________________________

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience Language Skills Ability to read, comprehend simple and complex instructions and data sets and short and long correspondence