Senior Digital & Content Strategist Job at Confidential in New York

Creative agency is looking for a Senior Digital & Content Strategist to join our team and develop social and digital forward campaigns that fuel client success. If you think strategy first, have a passion for creating content that resonates, and can translate that passion into measurable results through data analysis, we want to hear from you!

Responsibilities

• Lead in-depth research and analysis on assigned topics that include audience profiles, sentiment, purchasing and behavioral habits, industry and competitor trends
• Form actionable insights and strategies
• Strong understanding of target audience needs and content behaviors
• Develop strategic frameworks, campaigns and content to build brand awareness for clients
• Have a strong understanding of organic and paid social, SEO driven and editorial content
• Create content strategies, messaging frameworks and content calendars around a comprehensive narrative
• Work with creative team on the ideation and production of videos, blogs, presentations and social content
• Shape and copyedit stories that the copy team writes, and write some short-form content assets
• Analyze information critically and provide digestible conclusions and insights
• Structure research findings logically and engagingly, incorporating storytelling elements and character analysis for captivating content
• Coordinate flow of assignments, assets, and approvals before client delivery and execution
• Measure impact of content and marketing campaigns by collecting and analyzing data
• Keep up to date in trends and best practices across key social platforms (Meta, Google and TikTok)
• Work with team to provide playbooks and community guidelines as needed

You're a great fit if you have

• Experience using platforms such as Resonate, GWI, Mintel, Baymard and Kantar for research
• Experience using social management platforms (Emplifi, Sprinklr and/or Dash Hudson) is a must
• Must have familiarity with SEO keywords and trends
• 5-8 years in a content strategy role, preferably at a large brand or agency
• Understanding of messaging, campaign development, paid/owned distribution, and marketing analytics
• Ability to work independently and take initiative.
• Effective time management in a remote environment.
• Excellent communication skills, both verbal and written
• Ability to envision and maintain extremely high standards, even under deadlines