Manager, Content Studio Operations Job at Party City in Woodcliff Lake

About the Company:

Party City is a global leader in the celebrations industry, delivering joy and inspiration to customers across more than 70 countries. As North America's largest party goods retailer, Party City is the go-to shopping destination for every type of celebration, offering an extensive and innovative selection of products at exceptional value. With a strong omnichannel presence, Party City continues to grow its eCommerce business, PartyCity.com, while the company's over 700 company-owned and franchise store locations across North America remain an integral piece of their business to allow consumers to experience their products first-hand. The company also operates Amscan, a premier designer, manufacturer, and distributor of celebration products including décor, tableware, costumes, and accessories. Headquartered in Woodcliff Lake, N.J., with additional locations in the Americas and Asia, Party City is committed to helping customers create unforgettable moments for every occasion.

About the Role:

The Content Studio Operations Manager will oversee a team within the PCHI Center of Excellence (COE) to plan, coordinate, and optimize the execution of omni-channel photographic and video content for go-to-market asset creation across PCHI's portfolio. This content will be activated across owned, earned, and paid marketing channels, in-store communication, product packaging, and catalogs. The Manager will lead the internal multimedia content studio, which includes full-time and part-time contractors, while also coordinating external photography and video creation efforts. The focus will be on efficiently producing customer-centric content that aligns with brand and business goals, driving both superior customer experiences and business growth.

Responsibilities and Duties:

• Serve as a key advocate for the role multimedia content plays in delivering strategic and economic value.
• Champion the ongoing growth of an internal multimedia content creation team.
• Work closely with brand, marketing, internal and external creative teams to design new workflows and improve existing ones to boost efficiency and quality.
• Collaborate with channel owners and agencies to conduct content audits and gap analysis, recommending improvements for content creation and operations.
• Oversee daily news tracking and reporting.
• Partner with brand and creative teams to consistently elevate brand storytelling through imagery, supporting the brand transformation efforts.
• Coordinate all PCHI content activation initiatives, working with merchandising, product, marketing, manufacturing, wholesale, and studio teams to ensure content meets channel objectives.
• Build and share content and shoot calendar with the broader team.
• Advise on and oversee the approach and activation plan for all phases of multimedia content production, from concept to delivery.
• Determine innovative ways to capture and create photo/videos including leveraging CGI, AI, other technologies.
• Oversee the governance, delivery, retrieval, and management of all content in various formats.
• Manage the annual content operating budget, ensuring funds are allocated to the highest-priority initiatives across the company.
• Lead the invoice and payment schedule programming for the total marketing team.
• Develop and execute an annual plan to align content efforts across the organization, building strong relationships with external vendors and partners.
• Hire and manage models, hair and makeup for appropriate shoots.
• Manage the performance and development of an internal studio team, including photographers, art directors, producers, editors, stylists, project managers, and retouchers.

Skills Required:

• Strong experience in managing and orchestrating large, multi-channel content projects, including video production expertise.
• Proven ability to create strong business cases and communicate complex ideas clearly.
• Experience in marketing, brand building, and communication strategy is a plus.

Qualifications:

• 6+ years of experience in creative, marketing, or visual content development with a focus on operations and project management.
• 5+ years of experience leading multi-functional teams.
• Strong agency/corporate or internal creative/content/marketing experience, particularly in building new capabilities and managing visual content execution.
• Proficiency in Word, Excel, Smart Sheets, SharePoint, and PowerPoint.