Director of Marketing Job at Hudson Technologies Inc in Woodcliff Lake

Is environmental sustainability a core value of yours? Do you want to contribute to keeping food fresh, homes and people cool, industrial processes operating all with maximum energy efficiency and environmental sustainability in mind? All of this in a critical infrastructure industry? Then Hudson Technologies is the place for you! Hudson Technologies is one of the largest independent distributors of refrigerants and one of the largest refrigerant reclaimers in North America. Combined with our industry leading, patented, and proprietary On-Site Chiller Services and Global Energy Services we lead the way in our commitment to the circular economy of the HVACR industry.

Position Overview:

The Marketing Director is a leadership role responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This position requires a balance of creative vision and data-driven decision-making, as the Marketing Director will lead the marketing team in delivering impactful campaigns across various channels. The role also involves close collaboration with sales, product, and executive leadership to ensure alignment with overall business goals.

Responsibilities:

• Product Marketing Leadership: Develop and lead the overall marketing strategy for Hudson’s product and services portfolio
• Customer Journey Optimization: Define and optimize the customer journey ensuring seamless flow and enhancing cross-product and service engagement; Utilize customer insights and data to inform product and service positioning, messaging, and targeting
• Market Positioning: Lead the positioning of Hudson’s offerings in the market, ensuring that each product and service resonates with its target audience and stands out in a competitive landscape; Conduct market research and analysis to identify customer needs, market trends and competitive landscape
• Client Engagement: Act as a client-facing leader, working closely with sales teams to understand client needs and refine product and service messaging accordingly
• Data-Driven Strategy: Utilize market research, customer feedback, and competitive analysis to inform marketing strategies and decisions
• Content Strategy: Oversee the creation of compelling content that communicates the value of Hudson’s products and service, including thought leadership pieces, marketing collateral, and customer education materials
• Cross-Functional Collaboration: Work closely with internal teams including Sales,
• Lead and mentor a team of marketing professionals, fostering a collaborative environment that encourages innovation and excellence.

Requirements:

• Bachelor's degree in marketing, STEM field or MBA preferred.
• 10+ years in B2B product marketing
• Strong understanding of GTM strategies and competitive product positioning
• Proven track record in innovative marketing solutions and campaign management
• Expert in client presentations and content creation
• Proficient with CRM systems – D365 preferred
• Experience in digital marketing
• Technologies: Fluent in Microsoft Office, SEO, project management software
• Ability to work from corporate office
• Ability to travel up to 25% as needed for the business.