Marketing Manager Job at Robert Half in Walnut Creek

We are seeking a diligent Marketing Manager to join our client's growing team. In this role, you will be leading a marketing team, coordinating business development efforts, managing proposal processes, and keeping up with industry trends.

Responsibilities:

• Spearhead the management and development of proposal processes, scheduling, resource allocation, and pursuit strategy.

• Supervise and mentor the regional marketing team to ensure effective and efficient operations.

• Regularly collaborate with Business Development Managers, Office Managers, and pursuit leads to enhance marketing and business development efforts.

• Take a proactive role in the hiring process of marketing staff for the region.

• Keep abreast of industry developments and tools, sharing knowledge with team members to ensure continuous learning and growth.

• Oversee the quality control of submittals and marketing materials to ensure compliance with company standards.

• Play a crucial role in preparing for interviews, including storyboarding, rehearsing coordination, presenter coaching, and coordination with external vendors.

• Lead client account analysis and win planning sessions to ensure alignment with business objectives.

• Actively participate in business development meetings with Business Development Managers and Client Service Managers.

• Contribute to opportunity tracking and business development elements of revenue forecasting and proposal strategy development.

• Oversee the CRM database within the region and ensure maintenance of standards.

• Monitor and support outside marketing activities, including conferences, open house events, and trade shows.

• Minimum of 10 years of experience in a Marketing role.
• Proficiency in Adobe Creative Cloud.
• Extensive experience with Customer Relationship Management (CRM) systems.
• Familiarity with Facebook Insights for social media marketing.
• Demonstrated ability to use Google AdWords for advertising campaigns.
• Working knowledge of Google Analytics for data analysis and reporting.
• Proven track record in creating and managing successful advertisement campaigns.
• Ability to increase brand awareness and reach.
• Experience in managing budget processes within marketing.
• Exceptional campaign planning skills.
• Excellent communication skills, both verbal and written.