24 Seven Talent is hiring: Marketing Director in New York

Client Overview: Our client, a well known law firm in New York City, is seeking a Marketing Director to join their team.

Role Overview: We are looking for a creative and results-driven Marketing PR Director who can bring their experience in traditional, multimedia, and digital marketing to one of the most successful, high profile law firms in New York. The successful candidate will have 5+ years of experience in marketing, advertising, and creative writing; and will be responsible for developing and implementing strategies with creative content that drives leads, builds brand awareness, increases brand visibility, and client engagement.

Marketing Director Responsibilities:

• Spearhead all internal and external branding operations
• Conceptualize and generate creative copy for both radio and TV advertising
• Analyze and report on marketing campaigns/initiatives performances
• Monitor and oversee paid and organic digital marketing efforts
• Report ROl on all digital and non-digital campaigns to senior management
• Manage client experience and brand reputation
• Ideation and procurement of various promotional materials
• Cultivate and maintain relationships with media representatives

Marketing Director Qualifications:

• Experienced creative writer with excellent writing skills for drafting both radio, social media and TV spots
• Demonstrated knowledge of website and digital marketing analytics tools (i.e; SEO, Google Analytics, Google Ads, LSA Campaigns, Netlnsight, Omniture, etc.)
• Strong direct marketing background: text, email marketing, mail, and brand promotion materials
• Background in television, radio and other media buying is a definite plus
• Outstanding communication, proofreading, and editing skills