Marketing/ PR Director

J Our client is a well known law firm looking for a marketing/ PR director! Details below:

Title: Marketing/ PR Director
Client: well known law firm in NYC
Type: Fulltime
Location: NYC
Onsite
Salary: $110-120k (DOE)

Job Summary: We are looking for a creative and results-driven marketing/ PR director who can bring their experience in traditional, multimedia, and digital marketing to one of the most successful, high profile law firms in New York. The successful candidate will have 5+ years of experience in marketing, advertising, and creative writing; and will be responsible for developing and implementing strategies with creative content that drives leads, builds brand awareness, increases brand visibility, and client engagement.

Responsibilities:

• Spearhead all internal and external branding operations

• Conceptualize and generate creative copy for both radio and TV advertising

• Analyze and report on marketing campaigns/initiatives performances

• Monitor and oversee paid and organic digital marketing efforts

• Report ROl on all digital and non-digital campaigns to senior management

• Manage client experience and brand reputation

• Ideation and procurement of various promotional materials

• Cultivate and maintain relationships with media representatives

Requirements:

• Experienced creative writer with excellent writing skills for drafting both radio, social media and TV spots

• Demonstrated knowledge of website and digital marketing analytics tools (i.e; SEO, Google Analytics, Google Ads, LSA Campaigns, Netlnsight, Omniture, etc.)

• Strong direct marketing background: text, email marketing, mail, and brand promotion materials

• Background in television, radio and other media buying is a definite plus

• Outstanding communication, proofreading, and editing skills