History Factory is hiring: Marketing Manager in Washington

About History Factory Since 1979, History Factory has been driven by the pioneering idea of making an organization’s history more useful for its business. Today, many of the world’s best enterprises turn to History Factory for unparalleled expertise at the intersection of business and history. Our unmatched combination of research and insights, standard-setting archives management and technology, and award-winning creative transforms a company’s inventory of experience—its history and heritage—into better performance and results. About The Role We’re looking for an energetic, hard-working Marketing Manager to join our fast-paced, growing team. The Marketing Manager is an internal role that will promote and represent History Factory’s work internally and externally to educate and entertain audiences as well as attract leads to the company. The role requires a blend of creative marketing skills and technical expertise in marketing operations, automation, and data analysis. This role will manage the planning and tactical implementation of assigned programs and manage History Factory relationships relative to those programs. This role requires technical oversight and management of the marketing platforms and applications that are currently in use by History Factory, such as Hubspot. This role works in close collaboration with the Director of Marketing and Communications and/or management team. This job is a hybrid role with occasional travel, with an expectation for in-person attendance 20-25% in the Dupont Circle Area. What You’ll Bring to this Role: Content Marketing Provide copywriting and copy editing for a variety of platforms – social posts, blog posts, email marketing, newsletters – and align and make recommendations to the editorial content calendar. Support the development of an editorial calendar for 2025 and beyond, with the Director. Identify industry trends or issues where we need a POV, and support producing thought pieces or actions to address. General Marketing Lead social media community management, identifying key influencers in the market to engage with History Factory content based on the 2024/2025 editorial calendar. Take a proactive stance towards marketing our business, highlighting areas for improvement or new ideas to try. Have a working knowledge of all aspects of the marketing mix, particularly SEO, SEM, one-on-one communications (email), social, digital media, and PR. Experience with reporting and insights on marketing content performance. Project Management Take ownership of various projects and ensure their delivery – on brief, on time, and on budget. These projects will mainly involve innovative uses of content, including social posts across LinkedIn, Instagram, YouTube, and X; marketing and sales collateral development; digital advertising graphics; and video assets. Prepare and brief creative teams and other external resources as needed for successful project completion. Must know how to write compelling, succinct creative briefs. Tools & Analysis Implement and manage marketing automation tools (e.g., HubSpot, Marketo) to streamline processes and improve lead generation efforts. Develop and manage a comprehensive digital marketing dashboard with an external agency partner, utilizing data from SEO, Google Analytics, CRM, and email marketing platforms to track metrics and lead generation. Interpret and report on the performance of SEO, SEM, and email campaigns, making data-driven recommendations for improvement. Manage and optimize workflows within PM/CRM tools (e.g., Monday, HubSpot, Sprout Social) for efficient campaign execution and reporting. Basic design and video editing capabilities using Adobe Creative Suite, Canva, or similar tools. Manage content on WordPress and have familiarity with podcast publishing and promotion tools such as Soundcloud and Headliner. Who You Are Tech-Savvy: Comfortable with learning and using various marketing technology tools and platforms. Data-Driven: Strong analytical skills and comfortable working with data to drive marketing strategies. Detail-Oriented: An eye for detail and ensure accuracy in every aspect of your work. Creative Problem Solver: Solutions-oriented mindset, using both creativity and technical skills to achieve marketing goals. Compassionate: Naturally oriented to wanting to help others and solve problems. Investigative: Intellectually curious and driven to understand our clients’ businesses. Collaborative: Able to work across departments, translating technical information for non-technical stakeholders. How You’ll Be Evaluated Performance against supporting marketing and communications goals. Dependability and responsiveness to business priorities. Teamwork and professionalism. Continual improvement and growth. Work Environment Work environment is an office setting (work station). Regularly required to sit for extended periods; walk; stand; use hands to handle objects and feel controls; talk; listen; and vision capabilities that enable reading and viewing a computer screen. EEO and Accessibility Statement History Factory is an equal opportunity employer and makes employment decisions based on business needs, job requirements, and individual qualifications, without regard to any protected characteristics. History Factory is committed to the full inclusion of all individuals. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact accessibility@historyfactory.com. #J-18808-Ljbffr