Marketing Specialist Job at Novanta in Syracuse

Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing-improving productivity, enhancing people's lives and redefining what's possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications-from minimally invasive surgery to robotics to 3D metal printing.

Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.

Job Summary

As a Marketing Specialist, you'll assist with creating and implementing marketing strategies aligned with company goals. You'll help develop marketing campaigns to increase brand awareness, generate leads and engage customers.

Primary Responsibilities

• Support digital marketing efforts by working with outside agencies to manage multi-platform campaigns
• Own the social media calendar, develop ads and post regularly
• Support lead gen activities by analyzing data in Salesforce.com and creating reports
• Manage marketing automation platform and create drip campaigns
• Perform regular updates to the JADAK website including blog development
• Plan and execute industry trade shows
• Work cross-functionally to support product launches including competitive research and developing customer facing and sales materials
• Conducting market research to stay informed of industry trends and the current market environment.

Requirements

• Possess a background in marketing, communications or a related field.
• Be able to write clearly, concise, and compelling copy, and communicate effectively
• Be experienced in developing and executing successful marketing campaigns and generating and nurturing leads.
• Be proficient in digital marketing channels such as email, social media, and search engine optimization.
• Be able to analyse marketing data to measure campaign effectiveness and optimise future campaigns.
• Have excellent communication and interpersonal skills, and the ability to work collaboratively with cross-functional teams.
• Be detail-oriented with good organizational skills, helping you adapt to changing priorities while managing multiple projects.

Compensation and Benefits

• The base pay for this position ranges from $72,176 to $99,242 per year depending on the geographic region.
• Dependent on the position offered, annual bonuses and other forms of compensation may be provided as part of the compensation package.
• Novanta supports all aspects of your life's needs. This position provides a full range of medical, financial, and other benefits to make your quality of life better.

#LI-IC1

Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.

Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.