United Strategies International Limited is hiring: Email Marketing Specialist in

We are looking for an innovative and results-driven Email Marketing Specialist to join our marketing team and help us engage with our audience effectively.

As an Email Marketing Specialist, you will be responsible for designing and executing email marketing campaigns that drive engagement and conversions. You will work closely with our marketing team to optimise our email strategies, analyse campaign performance, and ensure a positive customer experience.

Key Responsibilities:

• Develop and implement email marketing strategies to promote products/services and enhance customer engagement.
• Create compelling email content, including newsletters, promotional emails, and drip campaigns.
• Segment email lists to target specific audiences and improve campaign effectiveness.
• Analyse email campaign performance, including open rates, click-through rates, and conversion metrics, and report insights to the team.
• A/B test email content, subject lines, and layouts to optimize engagement and performance.
• Maintain and grow our subscriber list through best practices in list management and data analysis.
• Collaborate with design and content teams to create visually appealing and user-friendly email templates.
• Stay up to date with the latest email marketing trends, tools, and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in email marketing, with a portfolio of successful campaigns (2+ years experience preferred).
• Proficiency in email marketing platforms and marketing automation tools.
• Strong understanding of email marketing metrics and analytics tools (e.g., Google Analytics, Salesforce).
• Excellent writing, editing, and communication skills.
• Creative mindset with attention to detail and strong organisational skills.
• Ability to work independently and as part of a team, managing multiple projects simultaneously.