Rock'em is hiring: Sales & Marketing Director in Houston

Job Overview: The Sales & Marketing Director will be responsible for developing and executing a comprehensive sales and marketing strategy to drive revenue growth, expand brand presence, and increase market share. This role requires a visionary leader with a deep understanding of both strategic sales planning and dynamic marketing initiatives. The ideal candidate will possess strong leadership abilities, a results-driven mindset, and expertise in managing cross-functional teams across sales, marketing, and product functions. Key Responsibilities Sales Strategy Development: Design and implement effective sales strategies to meet and exceed revenue goals. Analyze market trends, customer needs, and competitor activities to develop competitive sales positioning. Collaborate with senior leadership to set sales targets, budgets, and KPIs. Monitor sales performance and adjust strategies to optimize effectiveness. Lead the forecasting and pipeline management process to ensure sales targets are consistently met. Marketing Strategy and Execution: Develop and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and retention. Oversee the creation of marketing collateral, digital content, and messaging for various channels (e.g., social media, website, email campaigns, print materials). Analyze marketing performance metrics (e.g., ROI, conversion rates) and adjust strategies accordingly. Coordinate with the product development team to ensure marketing messages align with product features and benefits. Build and manage relationships with key stakeholders, including media, advertising agencies, and influencers. Team Leadership: Lead, mentor, and inspire a team of sales and marketing professionals. Foster a collaborative and high-performance culture focused on achieving business objectives. Conduct regular team performance reviews and provide ongoing professional development and training. Allocate resources efficiently to maximize productivity and team performance. Customer Insights and Relationship Management: Conduct market research and analyze customer feedback to understand customer needs and market trends. Develop customer segmentation strategies to tailor marketing and sales efforts to specific audiences. Collaborate with the customer service team to address customer concerns and enhance the overall customer experience. Collaboration and Cross-functional Coordination: Work closely with product development, finance, and operations teams to ensure alignment between sales, marketing, and product offerings. Coordinate with the HR department to attract, hire, and retain top talent for the sales and marketing departments. Ensure consistent brand messaging and visual identity across all platforms and customer touchpoints. Budget Management: Develop and manage the sales and marketing budget, ensuring resources are allocated effectively. Monitor and report on marketing spend and sales performance against the allocated budget. Optimize resource allocation for maximum return on investment. Reporting and Analysis: Provide regular performance reports to senior leadership on key metrics, including sales growth, marketing ROI, lead generation, and market penetration. Use data and analytics to continuously improve sales and marketing tactics. Stay informed of industry trends and emerging technologies that can impact sales and marketing performance. Qualifications: Education: Bachelor’s degree in Business, Marketing, or related field. Experience: 5 years of experience in sales and marketing leadership roles, with a proven track record of success in driving revenue growth and brand development. Extensive experience in digital marketing, demand generation, and sales pipeline management. Experience managing cross-functional teams and working with senior leadership. Skills: Strong understanding of sales strategies, marketing tactics, and customer relationship management (CRM) tools. Expertise in digital marketing, social media, content creation, and analytics. Excellent leadership, communication, and interpersonal skills. Ability to think strategically while managing day-to-day operations. Strong analytical and problem-solving skills, with the ability to leverage data for decision-making. Proficient in marketing automation platforms, CRM systems, and MS Office Suite (Excel, PowerPoint). Key Attributes: Results-driven with a focus on achieving measurable business outcomes. Strong leadership and team-building skills. Ability to work in a fast-paced and dynamic environment. Creative thinking with a strong business acumen. Proactive and able to anticipate challenges and opportunities. Compensation and Benefits: Competitive salary based on experience.