Robert Half is hiring: Director of Digital Marketing in Clayton

We are extending an invitation for an experienced Director of Digital Marketing to join our team in Missouri. This role is crucial to our marketing operations, demanding expertise in various digital platforms, and the ability to lead and inspire a dynamic team. The position involves a broad range of responsibilities, from client relations to campaign management, ensuring the company stays ahead of digital trends and provides innovative solutions.

Responsibilities:

• Drive the creation of engaging content that resonates with target audiences, including interactive campaigns and immersive experiences.

• Oversee the planning, execution, and fine-tuning of digital campaigns across multiple channels such as SEO, PPC, social, email, content, and digital media.

• Regularly analyze campaign, media data, and performance metrics, using insights to optimize campaigns and share results with both clients and internal teams.

• Lead, mentor, and motivate the digital marketing team, fostering an environment of creative thinking, collaboration, and continuous learning.

• Identify and integrate automation, AI, and other emerging technologies to enhance marketing performance and efficiency.

• Collaborate with UX designers and developers to create seamless, user-friendly digital experiences that improve engagement and conversions.

• Work closely with creative, content, and client teams to bring innovative ideas to life and ensure a seamless execution of all digital efforts.

• Consult with clients, guiding them in future-proofing their digital marketing efforts, from AI integration to adopting new platforms and strategies.

• Stay updated with new digital platforms and tools, ensuring the company and clients stay at the forefront of what’s next in the digital space.

• Utilize tools like Google Analytics, SEMrush, and Tableau to track performance and drive actionable insights for clients.

• Minimum of 7 years of experience in digital marketing or a related field.

• Strong proficiency in Content Management System (CMS) and Customer Relationship Management (CRM) software.

• Proven experience with analytics tools such as Facebook Insights and Google Analytics.

• Extensive knowledge of Google AdWords.

• Demonstrable experience in creating effective digital advertisements.

• Proven record of increasing brand awareness through digital marketing strategies.

• Expertise in campaign planning and execution.

• Experience in collateral management.

• Broad understanding and experience in various digital marketing channels.

• Ability to manage multiple projects and meet deadlines.

• Excellent leadership, communication, and decision-making skills.