Integrative Recruiting is hiring: Sr. Marketing Data Analyst in Phoenix

Position: Senior Data Analyst – Marketing Location: Phoenix, AZ (On-site preferred, remote options considered) Our client is a dynamic organization in the digital education industry, seeking a Senior Data Analyst to lead and optimize their marketing analytics efforts. This role is ideal for a data-driven, analytical professional with experience in marketing metrics and a passion for driving strategy through insights. The ideal candidate is eager to make a significant impact, ensuring data accuracy and shaping marketing decisions for a high-growth business. POSITION OVERVIEW: Our client is at the forefront of redefining "Self-Education" through a leading digital platform. As a Senior Data Analyst – Marketing , you will be a critical member of the marketing team, responsible for measuring campaign performance, identifying trends, and providing actionable insights that directly influence strategy. Working closely with renowned business leaders, this role offers a unique opportunity to drive marketing success by ensuring a data-driven approach to decision-making. RESPONSIBILITIES: Campaign Performance: Monitor and evaluate marketing campaigns across multiple channels. Provide insights and recommendations to optimize performance. Reporting & Marketing Trackers: Develop and maintain dashboards tracking KPIs such as ROAS, conversion rates, CAC, and CLV. Provide comprehensive visibility on marketing success. A/B Testing: Design, execute, and analyze A/B tests to refine marketing strategies. Data Integrity: Collaborate with engineering and web development teams to ensure the accuracy and consistency of data through event tracking systems. REQUIREMENTS: 3 years of experience in data analysis, focusing on marketing analytics. Proficiency in SQL (BigQuery experience is a plus). Advanced skills in spreadsheets (Excel, Google Sheets). Experience with data visualization tools like Power BI or Tableau . Familiarity with marketing analytics tools like Hyros , Triple Whale , Google Tag Manager , and Google Analytics . Deep understanding of sales funnels, direct response marketing, and paid advertising on platforms like Meta, YouTube, and Google Search. Experience with attribution models (first-touch, last-touch, multi-touch). Ability to translate complex data insights into actionable recommendations for both technical and non-technical teams. Experience leading A/B and multivariate testing. Strong attention to detail and a proactive approach to problem-solving. COMPENSATION & BENEFITS: Salary: $90,000 - $120,000 annually, based on experience. Comprehensive medical benefits and 401(k) with matching contributions. Opportunities for professional growth and development. Vibrant, supportive in-office culture at the Scottsdale headquarters APPLICATION INSTRUCTIONS: To apply, click the apply button, submit your resume and cover letter, and follow the provided application instructions. To be considered for this Senior Data Analyst – Marketing role, candidates will need to provide detailed information about their marketing analytics background, including the following: Marketing Analytics Experience Proficiency in SQL Spreadsheets Expertise Experience with Data Visualization Tools Experience with Marketing Analytics Tools Event-Based Behavioral Analytics Experience Sales Funnels & Direct Response Marketing Attribution Models A/B & Multivariate Testing Integrative Recruiting is excited to bring you this opportunity. If you’re a data-driven professional with a passion for marketing analytics, apply now and join a team making a global impact At Integrative Recruiting, we are committed to creating a diverse, equitable, and inclusive environment where everyone feels valued and respected. We welcome applications from all qualified candidates, embracing unique perspectives to build a stronger, more inclusive future together.