Assistant Marketing Director Job at Vertex Hospitality Group in New York

About Us:

Vertex Hospitality was founded in 2016. The Managing Partners of multiple restaurant brands saw the opportunity to build an infrastructure to support the needs of building a growing national restaurant franchise organization. Vertex has since become a powerhouse in the industry.

What sets Vertex apart is its dynamic team—a fusion of exceptional talent and seasoned entrepreneurs, all with a remarkable history of triumphs in the realm of restaurant openings and management. Each member of our team is a specialist in a distinct facet of foodservice operations, collectively forming an unbeatable force in the hospitality landscape.

Presently, our team proudly oversees and supports three distinctive restaurant brands: Hook & Reel Cajun Seafood & Bar (hookreel.com), KPOT Hot Pot & Korean BBQ (thekpot.com), and Kinya Ramen (kinya.us). The success story of Hook & Reel is nothing short of phenomenal, boasting a staggering 70+ locations nationwide. KPOT is on a rapid ascent, set to surpass 100 locations by the close of 2024. Meanwhile, Kinya Ramen, our latest culinary venture, has already unfurled its charm with 9 operational units and numerous more poised for imminent launch.

In the exciting realm of Vertex Hospitality, we're not just building restaurants; we're crafting experiences, breaking boundaries, and setting the stage for an unparalleled journey in the world of gastronomy. Join us as we redefine the art of hospitality, one thriving concept at a time.

Overview:

The Assistant Director of Marketing will support the strategic marketing efforts across all brands under Vertex Hospitality. This role will assist in developing and executing marketing campaigns, managing brand consistency across all channels, and driving customer engagement to increase brand awareness and sales. The ideal candidate will have a strong understanding of multi-unit restaurant marketing, with experience in both digital and traditional marketing strategies.

Duties & Responsibilities:

• Assist the Director of Marketing in developing and implementing comprehensive marketing strategies for all brands within the portfolio.
• Manage and execute marketing campaigns across various channels, including digital, social media, print, and in-store promotions.
• Collaborate with operations team leaders to ensure marketing initiatives align with brand identity and business objectives.
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies.
• Ensure consistent brand messaging and positioning across all marketing channels.
• Oversee the creation and distribution of marketing collateral, including menus, signage, and promotional materials.
• Manage digital marketing initiatives, including website management, SEO/SEM, email marketing, and social media campaigns.
• Track and analyze digital marketing performance metrics, providing insights and recommendations for improvement.
• Engage with customers on social media platforms, responding to inquiries and fostering positive brand interaction.
• Identify and develop strategic partnerships to enhance brand visibility and drive sales.
• Plan and execute local store marketing (LSM) initiatives and promotional events to increase customer traffic and engagement.
• Collaborate with operations and sales teams to ensure promotional activities are effectively implemented at the unit level.
• Assist in managing the marketing budget, ensuring efficient allocation of resources for maximum ROI.
• Prepare regular reports on marketing performance, campaign effectiveness, and key metrics for review by the Director of Marketing.
• Monitor and track marketing expenditures to ensure alignment with budgetary goals.
• Provide guidance and support to the marketing team, fostering a collaborative and results-driven environment.
• Assist in training and mentoring junior marketing staff, ensuring they have the skills and knowledge to execute marketing initiatives effectively.
• Collaborate with cross-functional teams, including operations, sales, and finance, to ensure alignment and integration of marketing strategies.
• Additional responsibilities as assigned.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, with at least 3 years in a restaurant or hospitality environment. Previous experience in a supervisory role is required.
• Bilingual: Mandarin (Preferred)

Employee Perks & Benefits:

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance