Director of Marketing Job at Kyu NY in New York

KYU is seeking an experienced and dynamic Director of Marketing to oversee the marketing initiatives for all KYU locations, including Miami, New York, Las Vegas, and our soon-to-be California location. This position is based in New York and plays a pivotal role in shaping the KYU brand, driving awareness, and ensuring consistent and effective marketing strategies across all markets.

Responsibilities:

• Develop and execute comprehensive marketing strategies to enhance the KYU brand across all locations.

• Oversee all marketing channels, including digital, social media, print, and partnerships, ensuring consistent brand messaging.

• Collaborate with location-specific teams to create tailored marketing campaigns that align with local and overall brand goals.

• Lead the planning and execution of new location launches, including California, ensuring strong community engagement and awareness.

• Analyze market trends and competitor activity to refine strategies and identify growth opportunities.

• Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.

• Work closely with the culinary and operations teams to promote seasonal menus, special events, and key initiatives.

• Build and maintain relationships with media, influencers, and brand partners to increase visibility and positive coverage.

• Develop and maintain a marketing calendar, including events, promotions, and content schedules.

• Report on the performance of campaigns and initiatives, providing insights and recommendations for improvement.

• Oversee the creation of marketing materials, ensuring high-quality, on-brand content.

• Lead the social media strategy, engaging with the audience and growing KYU’s digital presence.

Qualifications:

• 7 to 10+ years of experience in a senior marketing role, preferably in the hospitality or restaurant industry.

• Proven track record of successfully managing multi-location marketing strategies.

• Strong understanding of digital marketing, social media, and content creation.

• Experience with public relations and media outreach.

• Excellent communication and leadership skills.

• Ability to analyze data and translate it into actionable strategies.

• Creative thinker with a passion for innovation.

• Strong project management and organizational skills.

• Knowledge of market trends and insights within the restaurant or hospitality industry.

• Proficiency in marketing tools and software, including analytics platforms.