Digital Marketing Coordinator Job at The James Beard Foundation Inc in New York

The Digital Marketing Coordinator is an integral role working within the Marketing and Communications department. As JBF continues to scale its programs and events, provide education, training, and resources to food and beverage professionals, and push for a more sustainable and equitable industry, our work to promote our cause has never been more critical.

Reporting to the Senior Manager,Social Media Marketing, the Digital Marketing Coordinator will be responsible for optimizing and managing the James Beard Foundation’s digital marketing technology stack. This role will oversee website operations, support branded and organic content campaigns, digital content creation, social media monitoring, and analytics and reporting across channels. As the steward for our platforms, you will ensure that all our channels are updated, configured, and utilized in accordance with best practices and in alignment with our Brand Strategy.

Responsibilities:

• Platform Management:
  • Manage CMS (Sanity) for website content updates and optimization, and ensure implementation of SEO and accessibility best practices
  • Manage website maintenance and development needs with digital agency
  • Manage digital asset management system, Air, and process photo requests for press, partners, and internal team members
  • Utilize GA4 to monitor, analyze, and report on website performance and digital marketing campaign effectiveness
  • Support Senior Manager, Social Media Marketing to leverage social media analytics tools to measure and enhance channel engagement and performance
  • Support Email Marketing Manager using Salesforce and Pardot to facilitate email marketing, including newsletters, programmatic and event emails, drip campaigns, and digital fundraising campaigns
• Digital Marketing Implementation:
  • Maintain Marcomms editorial calendar
  • Implement digital marketing tactics, including website content, email marketing, and social media campaigns
  • Upload, manage, and segment audiences on Pardot when needed
• Content Creation:
  • Create compelling digital content, including graphics, videos, and written materials, using design/content creation software and platform-specific features, such as reels and stories
  • Collaborate with the Marketing Managers and Art Director to produce high-quality marketing collateral that aligns with JBF’s brand and visual identity
• Analytics and Optimization:
  • Utilize data to share insights with the Marcomms team and other departments related to meeting project goals or identify areas for improvement
  • Continuously explore and implement new tools and best practices in digital marketing, focusing on automation, personalization, and analytics
  • Report on the performance of digital marketing campaigns including website traffic, email marketing metrics, and social media engagement (e.g., monthly team reports, board reports, sponsor reports), as needed
  • Ensure website updates and maintenance are performed regularly and consistently for optimization

• Support:
  • Provide ongoing support to marketing team members on existing and new technologies to ensure full leverage within campaigns and projects
  • Act as a technical resource for the marketing team within the marketing technology stack, troubleshooting and resolving any issues that arise
  • Manage marketing and communications team weekly status meetings and agenda
• Other duties as assigned

Requirements:

• Bachelor's degree in marketing, communications, or a related field preferred; or equivalent work and educational experience
• 2 – 4 years of professional experience in marketing or digital marketing
• Expertise in Google Analytics/GA4, CMS management, SEO best practices, Salesforce, Pardot, and social media analytics
• Experience with marketing campaign management and reporting
• Excellent written and oral communication skills, with a strong ability to create engaging and informative content - including but not limited to, blogs posts, social media content, and editorial
• Demonstrated ability to work well with a diverse group of people, operate under pressure, manage multiple tasks, and complete projects on time
• Strong organizational skills and attention to detail

Benefits

JBF offers its employees a dynamic work environment with benefits including medical, dental, and vision coverage for employees and their dependents; life insurance; flexible spending account; commuter benefits; retirement savings; employee assistance program; tuition reimbursement/ professional development; and generous paid time off. We also offer fertility planning support and up to 18 weeks of paid parental leave. Additional perks include staff events, tickets to events at Platform by JBF (Pier 57), and much more.

The Foundation currently works a hybrid schedule that requires employees to be in our NYC office 2 days per week. This position is not eligible for relocation.

JBF requires all employees to be fully vaccinated and boosted for COVID-19 unless a medical or religious accommodation is needed in accordance with applicable law.