Douglas J Aveda Institutes & Salons is hiring: Director of Marketing in East

Company Description

Join Our Team as the Director of Marketing at Douglas J

Location: Flexible, with travel to our locations currently in Michigan, Nebraska, and Tennessee
Employment Type: Full-Time, Senior

With over 55 years of history, Douglas J remains a family-owned business, operating high-end Salons/Spas and schools across Michigan, Nebraska, and Tennessee. We’re dedicated to offering better opportunities for industry professionals wherever a Douglas J location is present. Our mission is clear: deliver exceptional guest experiences, develop the next generation of beauty professionals, and make a meaningful impact in the communities we serve.

We’re looking for a strategic and driven Director of Marketing to help shape the future of our brand.

Job Description

What You'll Do:

As the Director of Marketing, you will:

Lead a High-Performing Team:

Mentor and inspire a dedicated in-house team, including a Graphic Designer, Social Media team, and Marketing Specialist, while also managing relationships with external agencies. You’ll set the tone and direction for a collaborative, high-performing team that executes creative and data-driven campaigns.

Drive Growth in Student & Guest Traffic

Your focus will be on developing and implementing marketing strategies that attract prospective students to our schools and drive guest bookings in our salons. You’ll create integrated marketing plans that grow our presence and bring new guests and students through our doors, ensuring we remain a leader in the beauty and wellness industry.

Develop & Execute High-Impact Marketing Strategies

You’ll be responsible for developing and implementing a comprehensive marketing strategy that covers everything from digital marketing to community outreach. With a budget of ~$1.5M, you’ll ensure that each initiative maximizes ROI and contributes to both immediate growth and long-term brand building.

Leverage Data & Analytics

Data is at the core of our marketing decisions. You’ll use analytics to measure the effectiveness of campaigns, adjust strategies based on performance, and ensure we’re optimizing our marketing spend to meet our goals. Your insights will help guide decision-making and keep us on track for growth.

Collaborate with Leadership & Location Teams

You’ll work closely with company leadership and teams across all Douglas J locations to align marketing initiatives with our overall goals. By understanding the unique needs of each location, you’ll tailor strategies to ensure that our marketing supports both local and company-wide success.

Innovate with Digital & Social Media

You’ll stay up to date with the latest industry trends and digital tools to ensure our marketing strategies are fresh, relevant, and effective. By tailoring these strategies to the specific needs of our location teams, you’ll create impactful social media campaigns and paid media strategies that drive real results and resonate with both prospective students and guests.

Qualifications

What We’re Looking For:

• A strategic marketing leader with 7+ years of experience in senior marketing roles, leading teams, and working with external agencies.
• Proven expertise in digital marketing, SEO/SEM, social media, and content strategy, with a track record of executing innovative campaigns.
• Strong leadership and mentoring skills to inspire and grow our internal Marketing team.
• Ability to manage marketing strategies across multiple brands and locations, ensuring alignment with company-wide goals.
• A visionary mindset with the ability to develop strategies that drive sustained success.

Additional Information

Why You'll Love Working with Us:

• Be part of a company with over 55 years of growth, expansion, and evolution in the beauty industry
• Competitive pay
• Discounts on salon products and services
• Affordable insurance benefits and a 401(k) with a company match