Marketing Coordinator - KILG Job at flyADVANCED Aviation Group in New Castle

Responsibilities include:

• Participates in marketing strategy development across all lines of business and manages the tactical execution of the marketing plan.
• Manages social media profiles: Creates ideas for posts & videos, records & edits videos, creates a content calendar, uploads and schedules all posts and responds to comments across Instagram, Facebook, YouTube, TikTok, and X as appropriate.
• Manages HubSpot CRM system: Acts as Super Admin, creates and programs email campaigns, lists, workflows and forms.
• Prepares reports by collecting, analyzing, and summarizing sales and marketing data.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
• Writes and/or edits monthly blog posts and newsletters.
• Maintains company marketing collateral: Designs and/or engages a designer to develop one-pagers, proposals, promotional materials and maintains inventory of all collateral. Plans logistics of events and trade shows.
• Manages customer satisfaction program.
• Researches and understands the competitive landscape, using this information to inform all marketing tactics.
• Updates job knowledge by participating in educational opportunities and reading trade publications.

Qualifications/Skills

• Digital marketing management knowledge and experience including social media, content creation, advertising, SEO, & email marketing.
• Experience doing market research
• Project management
• Results reporting
• Understanding customer personas
• Process improvement
• Initiative
• Proactive planning

Education and Experience

• Experience in digital marketing, particularly within the aviation industry
• Managing social media accounts, CRM systems, email marketing campaigns, content creation, and/or online advertising campaigns
• Highly creative with experience identifying target audiences and designing digital campaigns that engage, inform, and motivate
• Knowledge of website and marketing analytics tools

Additional Information:

Please provide the following 2 work samples:

1. Social media posts you have created, preferably as part of a campaign rather than single posts.
2. A writing sample of either a marketing email (preferred) or blog post.