Social Media Specialist Job at Educational Testing Service (ETS) in Princeton

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

The Social Media Specialist plays a critical role in the creative and content ideation, strategic content planning/development, post scheduling and daily monitoring of ETS-owned social media accounts. The Social Media Specialist is responsible for flawlessly executing innovative organic and paid social media campaigns in support of ETS marketing initiatives and events, while continuously providing recommendations to optimize content performance through data-backed insights.

Skilled at working with cross-functional teams and external partners, the Social Media Specialist collaborates with colleagues on developing content that will generate increased awareness of ETS amongst existing and target B2B audiences. This position reports to the Director of social media on the Corporate Brand and Marketing Excellence team.

RESPONSIBILITIES

• Creates and manages content calendar for ETS-owned social media accounts
• Uses insights gleaned from social listening to inform/optimize content development and interaction with follower communities
• Implements sound tactics that increase audience engagement and followers across all ETS social media accounts
• Ensures brand consistency, tone and voice across all ETS social channels
• Stays up-to-date on emerging digital marketing trends, platform tools and best practices
• Gains solid understanding of ETS brand positioning, consumer and customer insights, products and other relevant information to ensure effective marketing campaign initiatives
• Executes with excellence: delivers projects on time, on budget and error-free
• Daily social media monitoring and engagement with ETS follower communities
• Observes social media landscape to determine ad hoc content opportunities that will place ETS in trending social conversations
• Provides weekly social reporting to keep key stakeholders aware of performance insights, trends and opportunities
• Effectively solicits and incorporates views of brand stakeholders
• Provides backup support for others on social media team
• Adheres to ethical standards and comply with the laws and regulations applicable to the job function

EDUCATION

• Bachelor's Degree, preferred. or the equivalent combination of education and experience from which comparable knowledge and abilities can be acquired is necessary.

EXPERIENCE

• 2+ years of writing and editing experience in an agency or corporate environment.
• Experience using social media planning and analytics tools (e.g. Sprout Social, Sprinklr, Hootsuite, Meltwater, Khoros, Brandwatch, etc.)
• Experience developing, executing and managing paid social media campaigns across platforms.
• Ability to create, interpret and present social media performance results across a variety of stakeholder audiences.
• Proficient in Microsoft Office (Outlook, Word, Excel and PowerPoint)
• Working knowledge of Google Analytics, SEO and web analytics.
• Creative asset development experience a plus, including across video, Photoshop, Adobe, Canva, etc.

SKILLS

• Advanced content creation and editing skills, including writing for various audiences and social media platforms.
• Minimum two years of hands-on experience using major social media platforms (Facebook, X (formerly Twitter), YouTube, Instagram, LinkedIn and TikTok) in a professional setting.
• Experience setting and measuring performance against content and channel KPIs.
• Creative thinker with strong analytical and problem-solving capabilities.
• Proven ability to work well independently and with teams, in a fast-paced environment.
• Adept at managing multiple, concurrent projects.
• Excellent communication skills with the ability to effectively interact with cross-functional and global teams
• Knowledge of current online tools and marketing trends, including SEO.
• Ability to work independently with limited supervision.
• Excellent aptitude for detail, accuracy and analytical skills.

#LI-NK1

ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
• Generous PTO and vacation time to balance your work and life
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution
• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
• Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.