Social Media & Digital Coordinator Job at International African American Mus

Position Summary:

The Social Media & Digital Coordinator leads the museum’s strategy for and implementation of IAAM’s digital communications plan, which includes our website and all social media channels. Each must engage and inform current and future visitors, patrons and members with frequent posts, stories and updates. This job requires strategic awareness, interest and knowledge of the museum’s mission, programs and significance locally, nationally and internationally. The museum’s hope is for an entrepreneurial and collaborative Coordinator who is excited by the prospect of engaging a national and international following for this significant institution.

The Social Media & Digital Coordinator reports to the Marketing & Communications Manager, who reports to the Chief Marketing Officer. He or she is expected to collaborate with the Media & Public Relations Manager and Graphics Editor to ensure powerful and graphically relevant content.

Duties/Responsibilities include:

• Oversee the organization’s web and social media strategy, including IAAM’s primary website, all selected social media channels and complementary special event or program sub-sites as needed.
• Develop an annual web and social media plan that drives local, national, and international awareness of, and engagement with, the museum.
• Develop targeted web and social media updates for major exhibitions, programs and special offerings.
• Oversee tracking methods to measure the ROI of monthly and annual communications efforts and outreach and ensure accurate data capture and analysis.
• Collaborate with graphic design and video production and other IAAM content producers in the Learning & Engagement Department for opportunities to feature additional video and/or multi-media content in IAAM’s web and social media presence.
• Source and manage vendors for specialized multi-media content, if needed.
• Develop an annual marketing calendar that supports a regular, enthusiastic effort to heighten the museum’s visibility through major programs and auxiliary activities that provide access to the people, places, objects, and experiences behind them. Incorporate the marketing calendar priorities into web and social media plans.
• Help shape the public perception of the museum by developing strategies and campaign messaging that spread the museum’s mission to honor the untold stories of the African American journey at one of our country’s most sacred sites.
• Support the Marketing department at all major museum events as determined by the Chief Marketing Officer.
• Coordinate with outside consultants on website, branding, messaging and multimedia efforts as requested.

Preferred Education, Knowledge, Skills, and Abilities

• 3+ years of relevant web and social media experience required
• Graphic design experience required
• Multimedia content production for social media experience required
• Ability to work in a fast-paced, high-energy environment
• Ability to develop standardized processes and workflows
• Ability to think creatively, innovatively, and analytically
• Excellent verbal and written communication skills
• Ability to manage web content on WordPress
• Ability to use Hootsuite or some other application to schedule posts, thus ensuring that the museum has fresh content regularly on its website and social media platforms

The International African American Museum is committed to building a culturally diverse and inclusive staff and strongly encourages applications from women and racially underrepresented candidates. It is the policy of International African American Museum to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the IAAM will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.