Senior Specialist, Paid Social Media Job at Victoria's Secret in Reynoldsbu

Position Title: Senior Specialist, Paid Social Media This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices. As a hybrid position, the person in this role will be expected to be in office two days during the week, typically Wednesday and Thursday. Your Role Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria's Secret and the Media team as we grow and evolve our approach to paid media and advertising. Why You Belong Here At Victoria's Secret, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion. We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team. Your Impact As Sr. Specialist of Paid Social Media you will be responsible for hands-on management of paid social programs, campaigns, and day-to-day optimizations. You will drive advancement in marketing capabilities, optimize customer engagement, and deliver effective results against key business objectives for the Victoria's Secret and PINK brands. Lead planning, execution, and analysis of paid social platforms, programs and campaigns Create paid social media plans supporting brand and customer marketing strategies Manage multi-million-dollar budget and relationships with cross-functional internal teams, vendors, and agencies Develop insights and actions based on qualitative and quantitative analytics Stay current on the latest digital marketing trends, identify new and emerging paid social media opportunities, and influence innovation Click here for benefit details related to this position. Your Experience Bachelor's degree in Marketing or related field 3-5 years of hands-on experience in paid social required Additional Preferred Experience: Experience with multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest) preferred Experience within an agency or retail organization preferred Mix of business, creative, and technical acumen Self-starter who can flex between strategic thinking and tactical execution Outstanding analytical skills and strong experience in performance optimization Excellent communication skills (verbal and written) Occasional travel involved We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.