SEO Marketing Specialist Job at Elite Rooter in Ventura

Salary: $55k-$70k

Job Title: SEO Marketing Specialist
Location: Ventura CA
Company: Elite Management

 

Position Overview:
We are seeking an experienced and results-driven SEO Marketing Specialist to join our marketing team. As an SEO Specialist for a nationwide plumbing company, you will be responsible for optimizing our website and online presence to increase visibility, drive organic traffic, and generate high-quality leads. You’ll play a critical role in enhancing our brand reputation across local and national markets, ensuring potential customers find us when they need plumbing services.

 

Key Responsibilities:

 

1. SEO Strategy Development
   • Develop and implement a comprehensive SEO strategy for the company's website, aligning with business objectives and growth targets.
   • Conduct market research to understand local and national customer search behaviors and plumbing industry trends.
2. Keyword Research & On-Page Optimization
   • Perform extensive keyword research for national and local search terms, identifying opportunities for lead generation.
   • Optimize on-page elements, including titles, meta descriptions, headings, and content, to ensure maximum visibility.
3. Content Optimization & Creation
   • Collaborate with content writers to create high-quality, SEO-optimized content, including blog posts, service pages, and location-specific landing pages.
   • Ensure content reflects user intent and promotes valuable information about plumbing services.
4. Technical SEO
   • Audit website for technical SEO issues, including site structure, page load speed, mobile optimization, crawl errors, and schema markup.
   • Work closely with the web development team to resolve technical issues that impact SEO performance.
5. Local SEO & Google My Business (GMB)
   • Optimize Google My Business profiles for all service locations, ensuring accurate and engaging business information.
   • Monitor and respond to customer reviews, engaging with users to enhance reputation and visibility in local search results.
6. Link Building & Outreach
   • Develop and execute link-building strategies to acquire high-quality backlinks and increase domain authority.
   • Conduct outreach to industry publications, local directories, and relevant online resources.
7. Performance Tracking & Reporting
   • Monitor and analyze SEO metrics, including organic traffic, keyword rankings, conversion rates, and ROI.
   • Provide regular reports on SEO performance, insights, and recommendations for improvement to management.
8. Continuous Improvement & Trends
   • Stay updated on the latest SEO trends, search engine algorithm changes, and best practices in the plumbing and home services industries.
   • Implement A/B testing, experiment with new SEO tactics, and make data-driven adjustments to the SEO strategy.

Qualifications:

 

• Proven experience (2+ years) as an SEO Specialist or similar role, preferably in the home services industry
• Strong understanding of search engine algorithms, ranking factors, and technical SEO
• Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog)
• Experience with content management systems (CMS) such as WordPress
• Excellent analytical skills and the ability to interpret data and trends
• Strong communication and teamwork skills, with the ability to collaborate cross-functionally
• Knowledge of Google My Business optimization and local SEO strategies

 

How to Apply:

Please submit your resume, a cover letter detailing your SEO experience, and any relevant portfolio or case studies. We look forward to hearing from you and discussing how you can contribute to our growth!