Content Marketing Specialist Job at Texans Credit Union in Richardson

Content Summary: Content Marketing Specialist at Richardson, for Texans Credit Union Overview: The Marketing Content Specialist is responsible for creating content, analyzing results from marketing initiatives, and providing support for credit union events. Must be able to work on multiple assignments concurrently and deliver ideas and recommendations based on company objectives and project strategies. Work collaboratively with internal and external resources to help implement a wide range of projects across multiple media and distribution channels.

Responsibilities :

• Create and coordinate message integration consistent with brand strategy across all marketing channels, including advertising, promotion, direct mail, website, social media, digital marketing, email, video, and branch marketing.
• Create compelling content library of blogs and articles for use on website and in member newsletters.
• Write clear, concise, grammatically correct copy consistent with Texans' brand voice.
• Support and attend on premise events, business development meetings, webinars and sponsorships.
• Write and edit email campaigns for specific target audiences.
• Help measure and analyze success of marketing programs including the results, implications and recommendations.
• Conduct research to develop or support writing and participate in brainstorming/planning sessions.
• Edit and proofread copy as needed.
• Partner with team and outside creative professionals to build marketing projects and campaigns.
• Accountable to the Marketing Director for all marketing investment within their business areas.
• Perform other related duties as requested and special projects as assigned.

Expectations:

• Be a Texans Credit Union advocate 100% of the time.
• Strive to exceed credit union, department, and personal goals.
• Have a strong team focus.
• Be a visible presence in the credit union.
• Readily keep others adequately informed.

Performance Measurements :

• Embraces the core values of Texans CU including excellence, people, integrity, and collaboration.
• Utilize data to make sound decisions.
• Meets deadlines.
• Maintains spelling and grammar on all content.
• Maintain acceptable risk & internal control standards.
• Provide friendly, professional, and accurate service and support to all members and associates.
• Create EPIC experiences for our members and internal team members.

Requirements

Requirements :

• Bachelor's degree in communications, journalism, public relations, marketing or related field.
• 3-5 years' communications experience. Financial services experience preferred but not required.
• Excellent written, verbal, and digital communications skills.
• Proficiency with communication technologies and platforms.
• Copywriting and copy-editing abilities.
• Superior proofreading and editing skills, with a strong focus on grammar and flow.
• Experience developing content for social media, web and mobile.
• Proficient in Microsoft Office Suite or other related software.
• Ability to perform in a high-volume environment and meet deadlines while maintaining exceptional attention to detail.
• Technologically proficient.