American Campus Communities is hiring: Content Marketing Strategist in Austin

Content Marketing Strategist

Application Deadline: 1 December 2024

Department: Marketing & Leasing

Employment Type: Full Time

Location: Corporate

Compensation: $55,000 - $65,000 / year

Description

The Content Marketing Strategist supports the social marketing efforts of all American Campus Communities (ACC) properties, as well as the leasing & marketing department. The Content Marketing Strategist is responsible for managing all aspects of social media and inbound marketing necessary to generate exposure, opportunity and leasing traffic and will develop content, goals, and strategies to increase audience engagement, and grow brand awareness and affinity across all platforms.

As of the date on which this job advertisement is posted, the Company anticipates that the base salary pay range for this role is $55,000 - $65,000 (this represents the presently-anticipated low and high end of the Company's base salary pay range for this position). Actual pay may vary based on various factors, including but not limited to location and experience. In compliance with the Colorado Equal Pay for Equal Work Act, the base salary range for this position is $55,000 - $65,000 (for candidates that reside in CO). This role is bonus eligible. Benefits include generous health insurance and wellness benefits, 401(k), and paid time off.

Critical Duties:

• Create, edit, and publish social media content (paid & organic) that aligns with brand vision, builds meaningful community connections, and encourages authentic engagement.
• Develop, coordinate, maintain, and implement social media calendars.
• Create bi-weekly, monthly, and quarterly reports analyzing social media success relative to activity, reach & engagement metrics.
• Provide training on ACC's Sprinklr platform, applicable social media channels, digital marketing topics, techniques, effectiveness & policies.
• Manage an assigned portfolio of communities and provide guidance on social strategy, implementation, and paid advertising.

Essential Duties (other duties may be assigned):

• Create unique and engaging content, inspire our followers, attract new people to the brand and engage others to speak on behalf of ACC.
• Develop and implement social media campaigns (paid & organic) and content across multiple social media channels in relation to appropriate target markets for ACC properties strategy.
• Generate, edit, publish, and share daily social media content across platforms including, but not limited to: Twitter, Facebook, Instagram, Tik Tok, etc.
• Work with creative teams to create, edit, and execute high-quality content (photo and video) on social media platforms.
• Monitor, moderate and respond to user comments, messages, and reviews.
• Ensure the American Campus voice is authentic, represents the brand, and consistent for all properties on social media.
• Achieve aggressive follower and engagement goals for the properties.
• Identify, recruit, and manage influencers to craft quality on-brand content.
• Help plan, budget for, and develop text, image-based and video content; help manage the resources, timelines, and budgets necessary to build the content.
• Prepare social media statistical reports on a bi-weekly and as needed basis for marketing meetings.
• Analyze and react to all social media platform statistics and analytics on a daily, weekly, and monthly basis to continuously grow social media presence.
• Evaluate social media analytics and technologies and make recommendations for new approaches or strategies. Conduct periodic competitive audits & implement new/reactive plans as needed.
• Serve as a social media expert, tracking latest development of key social media platforms, tools and trends.
• Act as a social media advocate across the company.
• Travel to properties to assist in leasing & marketing activities as needed and/or requested.

American Campus Communities Culture Commitments

• Our people are devoted to a culture of inclusion, diversity, and equality in the workplace and our communities. We are committed to intentionally executing an evolving set of goals specific to inclusion, diversity, and accountability, driven by empathetic leadership and embraced by all.
• The core of American Campus culture involves everyone being fully invested in everything that we do down to picking up the smallest piece of trash in the office and around our communities. No matter their position or duration at the organization, everyone picks up trash.
• Serve as an American Campus representative and liaison in all interactions.
• Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment.

Skills, Knowledge & Expertise

Education/Experience:

• Associate's or Bachelor's degree in marketing, communications, journalism, or advertising preferred; or 3+ years' experience in a social media & email marketing position for a mid to large size company; or equivalent combination of education & experience.
• Demonstrated commitment to excellent customer satisfaction, for both internal & external customers.
• Experience working with advertised content (boosted, promoted, sponsored posts) and conducting contests via social media is required.
• SMMS experience, Spreadfast, Hootsuite, or Sprinklr preferred.
• HTML manipulation skills preferred.

Knowledge, Skills & Abilities:

Knowledge of:

• Student/multi-family housing industry (or real estate).
• Social media platforms, including their respective strengths and demographics (Facebook, Twitter, Instagram, Pinterest, Snapchat, etc.).

Skill in:

• Identifying meaningful, actionable insights within past successful social media campaigns.
• Navigating both the creative and analytical sides of social media.
• Effective written & verbal communication with both internal & external resources.
• Shows initiative & resourcefulness.
• Strategic thinking.
• Communicating large scale initiatives & the ability to assist in the implementation of such initiatives.
• Demonstrated leadership skills.
• Project management skills & ability to prioritize projects.
• Motivated self-starter, problem solver & team player with a hands-on approach.
• Advanced proficiency in Microsoft Word.
• Basic proficiency in Microsoft Excel, PowerPoint.

Ability to:

• Multi-task in a fast-paced environment.
• Maintain a high level of organization & prioritize tasks.
• Proven track record of meeting deadlines & deliverables.
• Must have great creative energy & ability to generate ideas.
• Be autonomous in your approach but collaborative in execution.
• Comprehend multiple abstract & concrete variables simultaneously.
• Adhere to in-house style & branding guidelines.
• Maintain knowledge of message, demographics, market information & other pertinent information for all properties.

Certificates & Licenses:

• Facebook Blueprint Certification & Twitter Flight School preferred. Hootsuite, Spreadfast or Sprinklr Certification preferred.

Job Benefits

• Dental
• Vison
• 401(k)
• Medical & Dependent Care Flexible Spending Accounts
• Life Insurance
• Sick Leave
• Paid Time Off
• Paid Maternity Leave
• Health Insurance
• Short Term & Long Term Disability