TikTok is hiring: Creative Design Lead, Gift Design - TikTok LIVE in Los Angeles

Responsibilities TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact for ourselves, our company, and the users we serve. Join us. About the team TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. Responsibilities Build and manage a talented, diverse, inclusive team of multimedia designers that consistently delivers on projects and is well-balanced across various design skill sets. Conduct user research to understand users' preferences, behaviors, and pain points. Develop and implement tools (mostly gift animations) to help live streamers create better experiences and delight their audiences. Play an active role in communicating strategic decisions around the future direction of LIVE business. Generate content-focused insights that both fuel ideation and product strategy. Lead a partnership with product managers, operations, engineers, researchers, and content strategists to oversee the user experience of a product from conception to launch. Set design standards, conduct regular reviews, and implement quality control processes to ensure consistency and efficiency across all projects. Set clear expectations and goals for direct reports and collective teams while holding individuals and teams accountable for success. Provide clear, actionable feedback and support to develop and grow individuals. Qualifications Minimum Qualifications 5 years of experience in management, 5+ years of experience with digital content strategy, visual media, production, and relevant fields. Experience as a LIVE streamer or spending money on LIVE, with a strong interest in the LIVE business. Proven experience in developing and implementing monetization strategies, understanding basic business models, and how design can contribute. Ability to work collaboratively in a fast-paced, dynamic environment. Familiar with production tools, such as Adobe Creative Suite/Figma/Cinema 4D/Blender, etc. Preferred Qualifications Experience in NFT, metaverse, virtual goods, gaming industry, film/commercial production, or any end-to-end design. Excellent storytelling skills and the ability to connect with people through media. Self-motivated and proactive with a passion for continuous learning and improvement. Strong communication and presentation skills, especially with those from diverse cultural backgrounds. Understanding of AI and new technologies' benefits for production. Experience with user research methodologies, data analysis, and interpreting data and user feedback to provide actionable insights. Understanding how virtual goods, digital products, or the gaming industry works. Strong organizational and project management skills, with the ability to solve problems through organizational strategies. Commitment to fostering a diverse and inclusive team culture. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 . Job Information The base salary range for this position in the selected city is $126000 - $207000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; Exercising sound judgment. #J-18808-Ljbffr