Brandability Inc is hiring: Marketing Manager in Lubbock

Description:

The Marketing Manager plays a crucial role in overseeing and driving the marketing efforts of a company to ensure its products or services effectively reach the target audience and meet business goals. This position will report to the Director of Sales Enablement.

POSITION OVERVIEW:

The Marketing Manager is responsible for executing the annual marketing plan, which will require:

• Learning the industry as quickly and comprehensively as possible, specifically understanding our top suppliers and products we sell, and who our top competitors are and how they go to market.
• Learning our company go to market strategy as quickly and comprehensively as possible, specifically understanding where and how we add value, our services, our company position, our case studies, our top industries/clients, and our competitive advantages. Developing relationships and collaborating with the sales team.

The marketing team needs to become an extension of the sales team, keeping up with our biggest projects/opportunities, top clients, top prospects, and top suppliers. The Marketing Manager needs to:

• Help the sales team generate revenue in creative ways before they realize they need help.
• Develop a sales pipeline utilizing ZoomInfo Attend 80%+ supplier meetings
• Develop a playbook with assets on how we present ourselves at trade shows
• Maintain our social media pages with deliberate, targeted messages that represent our brand, uphold our brand standards, and speak to our target market while generating quantifiable results in growing our followers
• Develop a proactive, curated listing of compelling items to all clients
• Work with the sales team on the handful (initially) of top opportunities in the sales pipeline each month
• Work with Senior Creative Designer to develop a suite of decks for the sales team to use for various situations that speak exclusively to our top few markets (university, healthcare, western lifestyle) and services (custom products, import orders, e-commerce, custom headwear and apparel)
  

KEY RESPONSIBILITIES:

• Market Research & Trend Analysis: Conduct market research to identify current trends in promotional products, such as eco-friendly materials, tech gadgets, or unique branding techniques. Stay ahead of competitor offerings by monitoring what is popular in the industry and anticipating client needs.
• Client Education & Engagement: Develop content that educates clients on the benefits of using promotional products as part of their marketing efforts. This could include blogs, case studies, and email campaigns that highlight success stories, usage tips, and creative ways to utilize promotional products for maximum impact.
• Custom Product Launches: Organize and manage product launch campaigns for new or exclusive promotional items. This involves working with the Merchandising Manager, suppliers and manufacturers to ensure timely product availability and generating excitement around the new offerings with compelling promotional materials.
• Collaboration with Sales Teams: Work closely with the sales team to provide them with the necessary marketing collateral, such as product catalogs, sales presentations, and sample kits. Assist them in creating customized proposals for clients and identifying cross-selling opportunities.
• Managing Digital Marketing Channels: Utilize digital marketing platforms like email marketing, social media, and e-commerce to promote promotional products. Develop a strong online presence that showcases the company’s product catalog, client success stories, and special offers.
• Supplier and Vendor Relations: Maintain strong relationships with suppliers and vendors to ensure access to the latest products, competitive pricing, and timely delivery. Ensure that marketing campaigns are aligned with supplier capabilities and promote high-demand or new-to-market products.
• Budget and ROI Tracking: Manage the marketing budget for various campaigns, including trade shows, digital ads, and product sampling. Measure the return on investment (ROI) of promotional efforts, such as the number of new client inquiries generated or increased sales from specific product promotions.

Requirements:

Qualifications-

• Bachelor’s degree in Graphic Design, Marketing, or related field preferred.
• Minimum of 4 years of experience in marketing, ideally for an ad agency.
• Extensive experience with social media content and work with Hootsuite or similar tools.
• Minimum of 2 years of experience in a creative or marketing leadership role.
• Experience with Adobe Creative Suite.
• Proven track record in leading successful digital marketing campaigns.
• Direct experience with building and deploying targeted email marketing campaigns.
• Experience in incorporating AI into creative processes preferred.
• Strong understanding of branding and marketing strategies.
• Excellent communication, leadership, and project management skills.