Bank of Hawaii
Specialist Marketing Automation Job at Bank of Hawaii in Honolulu
Bank of Hawaii, Honolulu, HI, United States
Job Description
Under the direction of the Manager, this role is responsible for supporting the evolution of the marketing automation platform, email marketing programs, and marketing automation campaigns to be executed and delivered on the platform. This position will create, edit and launch campaigns, conduct regular reporting and testing of various programs, facilitate review meetings, and provide visible status updates on all projects while keeping a pulse on the digital experience competitive landscape. f applicable, assists in business unit's compliance with applicable laws, regulations, regulatory requirements and Bank policies and procedures, including but not limited to those related to Fair Banking, Anti-Money Laundering laws and regulations, Bank Secrecy Act and USA PATRIOT Act.
Responsibilities
Qualifications
MINIMUM QUALIFICATIONS:
1. Education: Bachelor's degree in related fields such as marketing, technology or digital media from an accredited institution or equivalent work experience.
2. Experience:
Level I: Minimum 3 years in marketing, marketing automation, digital marketing, web technology implementation or other related MarTech platforms. Have a good understanding of customer service and how to exceed customer expectations.
Level II: Minimum 5 years in marketing, marketing automation, digital marketing, web technology implementation or other related MarTech platforms. Have a strong understanding of customer service and how to exceed customer expectations
3. Technical Skills: Demonstrated proficiency with personal computers in a networked environment and Microsoft applications (Outlook, Word, Excel, Power Point and SharePoint) or similar software. Knowledge of or ability to use bank software. Demonstrated knowledge of web technologies including browsers, content management
systems, marketing automation platforms, Adobe Analytics, and HTML, digital marketing and web usability concepts. Demonstrated knowledge of the following a plus: Adobe
Photoshop, Sitecore or Episerver CMS platforms.
4. Other Job Qualifications: Demonstrates good verbal and written communication, presentation, inter-personal and analytic skills. Self-starter, detail-oriented, team-focused
individual with the ability to work within demanding deadlines. Ability to manage multiple projects simultaneously and manage communications on project status. Intellectual
curiosity, willingness to embrace new technology and positive attitude. Ability to thrive in a fast-paced work environment and to shift gears frequently as the needs of the business change. Must be able to work flexible hours including evenings, weekends and holidays as assigned.
Under the direction of the Manager, this role is responsible for supporting the evolution of the marketing automation platform, email marketing programs, and marketing automation campaigns to be executed and delivered on the platform. This position will create, edit and launch campaigns, conduct regular reporting and testing of various programs, facilitate review meetings, and provide visible status updates on all projects while keeping a pulse on the digital experience competitive landscape. f applicable, assists in business unit's compliance with applicable laws, regulations, regulatory requirements and Bank policies and procedures, including but not limited to those related to Fair Banking, Anti-Money Laundering laws and regulations, Bank Secrecy Act and USA PATRIOT Act.
Responsibilities
- Administers and manages the production of marketing projects, with primary emphasis given to the areas of marketing automation (primarily, but not limited to, email, webform, and landing page production), one-to-one customer communications and data-driven marketing strategies. Participates in the development of marketing communications strategies that enhance the overall brand, generate awareness and sales of products/services, and communicates important compliance information.
- Coordinates, executes and manages incoming project requests, including project meetings and maintaining status updates of project progress. Effectively communicates the progress of projects (project management) in small and large team settings. Interfaces with stakeholders across the organization, and tracks activities related to the projects assigned. Oversees results tracking and completes project post-analysis and written project recaps which highlight key learning and performance objectives. Conducts regular reporting and testing of various programs, initiates and executes approval processes, facilitates review meetings, maintain accurate compliance related records and provide visible status updates on all projects. Pulls daily reporting as needed and keeps a pulse on the digital experience competitive landscape for the Bank.
- Manages the initiation and follow-through on legal and compliance approval processes for website and email marketing programs. Sets-up email marketing programs in the Marketo platform, reviews all content, obtain legal and compliance approvals and provides project management support across the marketing automation and boh.com teams.
- Maintains procedural documentation for marketing automation program maintenance. Creates and manages training materials, training videos, updated documentation or content related to net new capabilities for both Episerver and Marketo platforms.
- May support other MarComm channels, such as editing, posting and updating content on boh.com, with the opportunity to become a "super user" of the CMS platform - Episerver to help support a distributed content publishing model across the Bank.
- Performs all other miscellaneous responsibilities and duties as assigned.
Qualifications
MINIMUM QUALIFICATIONS:
1. Education: Bachelor's degree in related fields such as marketing, technology or digital media from an accredited institution or equivalent work experience.
2. Experience:
Level I: Minimum 3 years in marketing, marketing automation, digital marketing, web technology implementation or other related MarTech platforms. Have a good understanding of customer service and how to exceed customer expectations.
Level II: Minimum 5 years in marketing, marketing automation, digital marketing, web technology implementation or other related MarTech platforms. Have a strong understanding of customer service and how to exceed customer expectations
3. Technical Skills: Demonstrated proficiency with personal computers in a networked environment and Microsoft applications (Outlook, Word, Excel, Power Point and SharePoint) or similar software. Knowledge of or ability to use bank software. Demonstrated knowledge of web technologies including browsers, content management
systems, marketing automation platforms, Adobe Analytics, and HTML, digital marketing and web usability concepts. Demonstrated knowledge of the following a plus: Adobe
Photoshop, Sitecore or Episerver CMS platforms.
4. Other Job Qualifications: Demonstrates good verbal and written communication, presentation, inter-personal and analytic skills. Self-starter, detail-oriented, team-focused
individual with the ability to work within demanding deadlines. Ability to manage multiple projects simultaneously and manage communications on project status. Intellectual
curiosity, willingness to embrace new technology and positive attitude. Ability to thrive in a fast-paced work environment and to shift gears frequently as the needs of the business change. Must be able to work flexible hours including evenings, weekends and holidays as assigned.