Product Marketing Manager Job at Fortis in Plano

Our Company

At Fortis, we lead the way in next generation payment technologies and solutions. We transform payments into a competitive advantage for our clients and partners, enabling businesses to reach uncharted growth and scale. As the solution of choice for the future of payments, Fortis moves payments closer to invisible with a proprietary platform that supports and strengthens the payments capabilities of merchants and software partners. We are a collaborative team of innovators, problem solvers, and builders, committed to the growth of our clients, partners, and team members. Through award winning software integrations, robust data, and industry vertical and commerce expertise, we deliver the ultimate frictionless commerce experiences. We are in hyper growth mode and seeking talented, innovative, and collaborative problem solvers to help us build and scale the future of payments. Grow your career with us and be on the cutting edge of the rapidly expanding FinTech payments space.

The Fortis team is passionately dedicated to creating technology that seamlessly helps our merchants drive deeper connections with their customers, giving partners, merchants, and customers, a remarkable payment experience. Our company has been in business for 20+ years, processes billions of dollars annually, and is on the forefront of creating embedded payment solutions for software companies niche to enterprise. While we don’t have the atmosphere that Google or the tech giants may have, we have an enjoyable and rewarding work environment with remote and in-office teammates around the United States.

Job Summary & Core Competencies

The Product Marketing Manager plays an integral role on the Marketing team and will be responsible for developing and leading revenue generating marketing efforts across Fortis varying verticals. This position will work with the product team as well as different sales divisions to create marketing go-to-market campaigns that aid in the content creation Marketing Managers need in their campaigns, cross-sell and up-sell our current merchant base, and inform and educate the partners we currently work with. Additionally, the PMM is responsible for evaluating the customer lifecycle to optimize communications during the onboarding process down to becoming an evangelist for our company.

Minimum Qualifications

• 5+ years marketing experience.
• 2+ years’ experience in product marketing and/or financial services/payments, e-commerce, SaaS or FinTech industry experience.
• Exhibit exceptional verbal and presentation communication skills.
• Thorough understanding of product marketing, the sales funnel, marketing attribution, and campaign performance metrics.
• Proven analytical skills, ability to assess opportunities, and make decisions based on ROI and effectiveness of different programs.
• Experience with HubSpot or comparable marketing automation software and PMS a plus (e.g., Monday.com).
• Growth mindset; willing to take on measurable risk.

Role Responsibilities

Own Product Marketing Strategy and Execution:

1. Conduct in-depth market research to understand target markets, competitor landscape, industry trends, and ideal customer profiles (ICPs) for assigned Fortis products.
2. Develop and own the product positioning and messaging framework, highlighting the unique value proposition (UVP) for each product.
3. Collaborate with the product team to define the product roadmap and translate it into clear marketing narratives for various audiences (partners, developers, merchants).
4. Create and manage comprehensive go-to-market (GTM) strategies for new product launches and existing product growth.
5. Lead the development of compelling product marketing materials across all channels (website content, case studies, white papers, blog posts, social media content, etc.).
6. Work with the content creation team to ensure marketing materials align with the product's positioning and messaging.
7. Manage product launch campaigns and track key performance indicators (KPIs) to measure campaign effectiveness and optimize based on data insights.

Drive Product Adoption and Revenue Growth:

1. Collaborate with marketing managers to create co-branded campaigns and programs that expand reach and increase sales opportunities.
2. Build strong relationships with industry analysts and influencers to secure product reviews and positive media coverage.
3. Analyze customer data and feedback to identify opportunities for product improvements and iterate on messaging based on user needs.
4. Track product performance metrics and ROI to demonstrate the impact of product marketing initiatives on revenue generation.