Product Marketing Manager Job at Armor Defense Inc in Plano

Summary

At Armor, we are committed to making a meaningful difference in securing the cyberspace. Our vision is to be the trusted protector and de facto standard that cloud-centric customers entrust with their risk. We strive to continuously evolve to be the best partner of choice, breaking norms and tirelessly innovating to stay ahead of evolving cyber threats and reshaping how we deliver customer outcomes. We are passionate about making a positive impact in the world, and we’re looking for a highly skilled and experienced Product Marketing Manager to join our dynamic team.

As a global leader in cloud-native Managed Detection Response, trusted by over 1,500 firms in over 40 countries. As a Product Marketing Manager, you will be responsible for leading the development and execution of the go-to-market (GTM) strategy for all of Armor’s core products. You will collaborate closely with cross-functional teams, including product management, marketing, content writers and sales to shape the product marketing narrative and positioning.

Essential Duties and Responsibilities (Additional duties may be assigned as required.)

• Develop and implement a comprehensive product marketing strategy to drive business growth
• Craft compelling messaging and positioning that effectively highlights Armor’s unique value propositions, core capabilities and customer benefits
• Conduct market research to stay informed about the competitive landscape and refine Armor’s positioning accordingly
• Develop both internal and external content and collateral to effectively showcase our differentiated offerings in the market
• Prepare for and manage product launches, press releases, and industry events, ensuring seamless execution and maximum impact across channels
• Lead continuous sales enablement efforts, ensuring that product messaging, value proposition and customer outcomes are clearly communicated to support a strong sales motion

Required Skills

• Proven track-record shaping compelling product marketing narratives and driving clarity
• Strong understanding of cybersecurity, cloud and managed services
• Strong first-hand understanding of Managed Detection and Response (preferred)
• Educational background in business, marketing, engineering or related technical equivalent (preferred)
• Experience working in a start-up environment (preferred)

­Education and/or Experience

• Experience in Product Marketing within the cybersecurity industry
• 5+ years of Product Marketing experience

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually low to moderate. The work environment may be in either an office setting or at an industry trade event.

Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.

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