Marketing Cloud Administrator Job at The Aspen Institute in Washington

The Aspen Institute is a global nonprofit organization committed to realizing a free, just, and equitable society. Since its founding in 1949, the Institute has been driving change through dialogue, leadership, and action to help solve the most critical challenges facing communities in the United States and around the world. Headquartered in Washington, DC, the Institute has a campus in Aspen, Colorado, and an international network of partners. Commitment to Diversity, Equity & Inclusion To achieve our mission of a more free, just, and equitable society, we commit to working proactively to advance the principles of diversity, equity, and inclusion across our myriad endeavors such as the recruitment, compensation, training, and advancement of staff. The best people-serving institutions make this commitment, and we seek to be a leader in the ways that we do so and learn from others. Visit our website to learn more about our commitment and recent actions taken toward building and nurturing a diverse and inclusive environment. The Information Technology Services department is a partner to all Programs and Departments at the Aspen Institute, responsible for delivering world-class service/support as well as digital and data solutions to meet the organization’s mission and business needs. ABOUT THIS ROLE The Aspen Institute is looking for a Marketing Cloud Administrator who will develop and maintain our Marketing Cloud instance, as well as its integration with Salesforce Nonprofit Cloud. This role reports directly to the Director, Data & CRM. The salary range for this position is $100,000 - $120,000. This position is located at the Aspen Institute’s Washington, D.C. office and is expected to work from the office at least 40% of the time. WHAT YOU WILL DO Manage and optimize the Salesforce Marketing Cloud environment. Work with our Salesforce implementation partner to configure, manage, and support the Marketing Cloud environment including journeys, data extensions, users, user roles, connectors, business units, and integrations. Oversee maturation of the Marketing Cloud platform, continuously improving and fine-tuning it to meet the Institute’s specific needs. Maintain a high awareness of trends and best practices in digital marketing and the Salesforce ecosystem. Support data hygiene, segmentation, and personalization within Marketing Cloud. Understand industry best practices, email regulations, and compliance measures related to email development and delivery. Monitor deliverability reports and make appropriate configuration changes. Provide guidance to colleagues on best practices, features, and capabilities of Marketing Cloud. Perform Salesforce/Nonprofit Cloud administration as needed. WHAT YOU WILL NEED TO THRIVE 5+ years of relevant experience and an Undergraduate degree or higher in marketing or computer science, or equivalent combination of education, certifications, and experience. Salesforce Marketing Cloud Certifications: Salesforce Marketing Cloud Administrator and Email Specialist certifications required, and Developer certification preferred. Technical expertise with audience segmentation, data models, and data extensions. Excellent communication skills to support interaction with a broad array of internal stakeholders. Preferred Nonprofit industry experience; in-house experience at a large, federated organization with multiple programs, issue areas, or campaigns a plus. Experience with email marketing and campaign automation. Experience with SFMC Journey Builder, Email Studio, Contact Builder, Interaction Studio, Business Units, and using Salesforce Data Extensions. ADDITIONAL INFORMATION The Aspen Institute offers a generous benefits package including health, dental, vision, and prescription benefits, retirement benefits, and paid leave. The Aspen Institute is an Equal Opportunity Employer and complies with all District and federal laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran or disabled status and will not be discriminated against. If you would like to request a reasonable accommodation regarding the accessibility of our website, a modification or adjustment of the job application or interview process due to a disability, contact HRSupport@aspeninstitute.org or call (202) 736-5800. #J-18808-Ljbffr