Digital Marketing Specialist Job at Optikos Corporation in Wakefield

US Citizenship or Permanent Residency Visa is required. Digital Marketing Specialist: Optikos is seeking a passionate Digital Marketing Specialist to grow their career with us! The Digital Marketing Specialist will be responsible for executing organic and paid media efforts, email communications, and website updates. This position helps implement strategic and tactical B2B digital marketing programs at a segment and business level to help the organization realize its business objectives. This role requires a combination of data analysis, creative execution, and growth marketing to create "winning" digital marketing programs across search, social, email, and web. The position requires a hands-on, collaborative, flexible approach with the ability to execute multiple projects simultaneously while meeting deadlines. The role is best suited for a high-achiever with a proven ability to contribute individually (through hands-on execution) as well as part of a results-focused team. Key Responsibilities: Design and implement search and social efforts directing quality traffic to the company website in line with business goals and objectives. Build email communications in line with best practices and business objectives. Update the website in conjunction with content, campaign, and business objectives. Plan, execute, and measure digital experiments and conversion tests. Evaluate data at tactic, audience, and segment levels to optimize spend and marketing performance. Develop and maintain informative reports that track campaign metrics and present them to internal stakeholders along with actionable recommendations. Stay up to date with current and emerging technologies and trends in SEM and paid media, providing thought leadership and perspective for adoption where appropriate. Collaborate with internal teams to create landing pages and optimize user experience. Qualifications and Skills: Bachelor's Degree in Marketing, Business Administration or related field. At least 3 years of digital marketing experience as part of a marketing team. Solid knowledge of Google GA4, Google Ads, LinkedIn Ads Campaign Manager, and other management/measurement tools as well as campaign functionality within Microsoft Dynamics and MailChimp. Strong project management skills, with the ability to prioritize and manage multiple campaigns simultaneously. Self-starter with the initiative and ability to think commercially as well as creatively. Adaptable, dynamic, and results-driven. Comfortable working independently while collaborating with the team on varying tasks. Excellent interpersonal and communication skills with the ability to build strong relationships with stakeholders across various business functions. Proficient in the following software platforms Microsoft Office, Adobe (Photoshop, Illustrator, Acrobat) or equivalent, WordPress, landing page builders like Beaver Builder About Optikos Corporation: For more than 40 years, Optikos® has provided innovative applications of optical technology, both products and services, to commercial, government, and consumer products organizations worldwide. The Optikos engineering team is the largest independent optical engineering group in the world, managing all aspects of instrument design, including optics, mechanics, electronics and software systems, in addition to our in-house IQ Lab™ Services to benchmark and assess the performance of customer lens or camera systems. We develop innovative products in the life sciences, aerospace and defense, industrial, and consumer markets, and our experience with a wide variety of applications has enabled our staff to generate creative solutions to some of the most challenging optical problems. Our team continues to improve existing metrology product lines and develop new products that Optikos manufactures and installs around the globe. Our headquarters is centrally located right outside the Boston medical and tech hub in Wakefield, Massachusetts. If you are an enthusiastic, team-oriented individual looking for a challenge and the opportunity to continue to develop professionally, send us your resume to jobs@optikos.com. This in-office position is located in Wakefield, Massachusetts facility. We offer competitive compensation packages along with a challenging and stimulating environment. Optikos is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender orientation, gender identity, national origin, disability, or protected Veteran status.