COVERPLA INC is hiring: Brand Marketing Specialist in Hackensack
COVERPLA INC, Hackensack, NJ, United States
Job Description
About Us
Coverpla is a manufacturer of fragrance caps and distributor of primary high-end and masstige packaging for the Fragrance, Skincare and Cosmetic industry, along with in-house decorating.We have been in business for more than 75 years, with an extensive knowledge of our industry. Our highly skilled team offers our customers the very best service and guidance from start to finish.
We’re looking for a passionate and skilled Brand Marketing Specialist to join our team and help us communicate our brand story to the world.
Job Overview
As our Brand Marketing Specialist, you’ll be responsible for developing and executing our brand marketing strategy across all channels, with a primary focus on social media. You’ll create annual and campaign-based marketing plans that align with our company’s goals and brand identity, driving awareness, engagement, and loyalty across digital and traditional platforms.
This role requires a strong strategic mindset, a design-focused approach, and collaboration with cross-functional teams, particularly with our content capture team, to bring our brand to life through impactful and consistent visuals and messaging.
Responsibilities
1. Brand Strategy & Planning
o Develop a comprehensive brand marketing strategy that aligns with our business goals, enhances brand perception, and brings in new business.
o Create and execute a yearly marketing plan with measurable objectives for all channels, including social media, email, web, publication, and others when applicable.
o Identify key brand growth opportunities and maintain a consistent brand voice and aesthetic across all platforms.
2. Social Media Focus
o Own social media strategy, content calendar, and day-to-day management of platforms, ensuring brand consistency and high engagement.
o Collaborate with the content capture team to produce creative assets (photos, videos, graphics) optimized for each social channel.
o Monitor social trends, perform competitor analysis, and leverage insights to drive engagement, expand our reach, and build our audience.
o Tap into the native functions of each platform to authentically connect with our audience.
3. Content Development & Collaboration
o Direct the content capture team to brainstorm, create, and refine multimedia content, including product launches, campaigns, and educational posts.
o Work closely with the design and product teams to create marketing materials that communicate product value and enhance brand positioning.
4. Marketing Campaigns
o Design, execute, and oversee multi-channel campaigns, measuring their effectiveness and optimizing them based on insights.
o Develop and oversee email marketing strategies, website content, and any additional channels to create a seamless brand experience.
5. Analytics & Reporting
o Track KPIs and use analytics tools to measure the success of campaigns, content, and brand initiatives.
o Provide regular performance reports and actionable insights to the team, adjusting strategies as necessary to improve outcomes.
Qualifications:
· Bachelor’s degree in Marketing, Design, Communications, or a related field.
· 2-5 years of experience in brand marketing, with a focus on social media and a strong design aesthetic.
· Proven experience creating and executing multi-channel brand marketing plans.
· Strong design sense and proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
· Ability to collaborate effectively across teams and lead projects from concept to completion.
· Knowledge of analytics tools (e.g., Google Analytics, social media insights) to measure and improve marketing performance.
· Strong communication skills, attention to detail, and a passion for the beauty and packaging industry.
Why Join Us?
At Coverpla, you’ll be part of a growing team that values creativity and innovation. You’ll have the opportunity to shape our brand, bring fresh ideas to life, and work in a dynamic environment that values and rewards growth and development.
How to Apply
Please submit your resume, cover letter, and a portfolio or examples of relevant work to g.cutri@coverpla.com. We look forward to seeing how you can help us build and elevate our brand!