Digital Marketing Specialist Job at Greater Nevada Credit Union in Reno

Overview: At Greater Nevada, our passion is helping more people Live Greater, including our members, communities, and each other. With pride, we strive to make a difference in the lives of our members and the communities they live in through financial inclusion, education, and empowerment. Why? Simply because we believe that together, we Live Greater. To do this, we practice C.A.R.E. with our Values: We Care Genuinely . We build relationships because we know that we are Greater Together . We Stay Trustworthy as we serve our communities. "Be Bright" rings in our ears as we find custom solutions that meet our members' needs. We Inspire One Another , our members, and our communities to re-imagine what Living Greater can be. In every moment, we Enjoy the Experience . It's what has made the last 70 years greater and what we carry into the future as we continue to serve. These values have guided us to become the largest Nevada-based credit union to touch the lives of more than 88,500 members and thousands upon thousands of people through our community and philanthropic work. If youre enthusiastic, collaborative, and ready to make an impact, wed love to meet you! About The Position: The Digital Marketing Specialist at Greater Nevada Credit Union (GNCU) is responsible for implementing and executing digital marketing campaigns to enhance member engagement and drive credit union growth. This role involves leveraging marketing automation, optimizing SEO and SEM efforts, updating website content, and analyzing campaign performance. The ideal candidate will possess strong design and writing skills and enjoy driving impact with a fast-paced action-oriented team. What You'll Be Doing Executes and manages digital marketing campaigns using HubSpot automation tools, ensuring effective implementation and alignment with marketing strategies. Optimizes SEO and SEM strategies to increase online visibility and drive traffic to the GNCU website, utilizing best practices and industry standards. Updates and maintains website content using WordPress CMS, ensuring accuracy, functionality, and alignment with current marketing initiatives. Develops compelling and engaging content for various digital platforms, including website, social media, and email marketing, adhering to GNCU's brand guidelines. Utilizes Google Analytics and other tools to track and analyze website and campaign performance, providing insights and recommendations to optimize future marketing efforts. Qualifications Minimum of 2 years of experience in digital marketing roles either at an agency or an internal marketing department. A current or recent Google Analytics 4 certification. Working knowledge and experience utilizing marketing automation platforms such as HubSpot or Salesforce. Competency in managing websites through a Content Management System (CMS) such as WordPress. Skills & Competencies Strong understanding of content marketing principles, including the need to organize information and calls to action based on stage of the buyers journey. Possess basic design skills with experience in graphic design software (e.g., Adobe Creative Cloud, Canva). Creative writing and communication skills with the ability to create persuasive content. Analytical mindset with the ability to interpret data and reccomend data-driven decisions. An intermediate-level understanding of HTML if additional styling or other fixes are needed. Detail-oriented, organized, and able to manage multiple projects simultaneously. Ability to work collaboratively in a team environment and adapt to changing priorities. Knowledge of financial products and services is not required but is considered a plus. A commitment to self-education and staying current on industry trends and advancements. Physical Demands While performing the duties of your job, you may regularly be required to sit and use a keyboard, multiple monitors, mouse, and telephone (including repetitive motions with hands, fingers, arms, etc.) for extended periods of time. You may also frequently be required to stand, walk, and reach with hands and arms, bend, and kneel. You may occasionally be required to lift and/or move up to 20 pounds. Location and Travel Requirements Greater Nevada Credit Unions Neil Road South 5200 Neil Road, Suite 200 Reno, NV 89502 United States Located in an idyllic small community in beautiful Northern Nevada Compensation & Benefits $48,000 - $67,000 per year Compensation is dependent on experience Medical, dental, and vision plans, where we cover 90% of employee costs and about 75% of the costs for their dependents Health Savings Account contributions Supplemental insurance and life insurance plans Paid time off, including vacation and sick time, 12 annual paid holidays, 2 floating holidays, 1 floating wellness day and sabbatical leave after every seven years of employment Paid time to volunteer and make a contribution to the community Employee product and service discounts Greater Nevada is an Equal Opportunity Employer Employment at Greater Nevada is based solely on a person's merit and qualifications directly related to professional competence. Greater Nevada prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.